diff --git a/packages/datadog-instrumentations/src/google-cloud-pubsub.js b/packages/datadog-instrumentations/src/google-cloud-pubsub.js
index 30348115f48..49a0ad72c92 100644
--- a/packages/datadog-instrumentations/src/google-cloud-pubsub.js
+++ b/packages/datadog-instrumentations/src/google-cloud-pubsub.js
@@ -5,6 +5,7 @@ const {
   addHook
 } = require('./helpers/instrument')
 const shimmer = require('../../datadog-shimmer')
+const { storage } = require('../../datadog-core')
 const log = require('../../dd-trace/src/log')
 
 // Auto-load push subscription plugin to enable pubsub.delivery spans for push subscriptions
@@ -24,6 +25,8 @@ const receiveStartCh = channel('apm:google-cloud-pubsub:receive:start')
 const receiveFinishCh = channel('apm:google-cloud-pubsub:receive:finish')
 const receiveErrorCh = channel('apm:google-cloud-pubsub:receive:error')
 
+const ackContextMap = new Map()
+
 const publisherMethods = [
   'createTopic',
   'updateTopic',
@@ -74,7 +77,67 @@ function wrapMethod (method) {
   return function (request) {
     if (!requestStartCh.hasSubscribers) return method.apply(this, arguments)
 
+    // For acknowledge/modifyAckDeadline, try to restore span context from stored map
+    let restoredStore = null
+    const isAckOperation = api === 'acknowledge' || api === 'modifyAckDeadline'
+    if (isAckOperation && request && request.ackIds && request.ackIds.length > 0) {
+      // Try to find a stored context for any of these ack IDs
+      for (const ackId of request.ackIds) {
+        const storedContext = ackContextMap.get(ackId)
+        if (storedContext) {
+          restoredStore = storedContext
+          break
+        }
+      }
+
+      if (api === 'acknowledge') {
+        request.ackIds.forEach(ackId => {
+          if (ackContextMap.has(ackId)) {
+            ackContextMap.delete(ackId)
+          }
+        })
+      }
+    }
+
     const ctx = { request, api, projectId: this.auth._cachedProjectId }
+
+    if (restoredStore) {
+      const parentSpan = restoredStore.span
+      if (parentSpan) {
+        ctx.parentSpan = parentSpan
+      }
+      return storage('legacy').run(restoredStore, () => {
+        return requestStartCh.runStores(ctx, () => {
+          const cb = arguments[arguments.length - 1]
+
+          if (typeof cb === 'function') {
+            arguments[arguments.length - 1] = shimmer.wrapFunction(cb, cb => function (error) {
+              if (error) {
+                ctx.error = error
+                requestErrorCh.publish(ctx)
+              }
+              return requestFinishCh.runStores(ctx, cb, this, ...arguments)
+            })
+            return method.apply(this, arguments)
+          }
+
+          return method.apply(this, arguments)
+            .then(
+              response => {
+                requestFinishCh.publish(ctx)
+                return response
+              },
+              error => {
+                ctx.error = error
+                requestErrorCh.publish(ctx)
+                requestFinishCh.publish(ctx)
+                throw error
+              }
+            )
+        })
+      })
+    }
+
     return requestStartCh.runStores(ctx, () => {
       const cb = arguments[arguments.length - 1]
 
@@ -120,7 +183,8 @@ addHook({ name: '@google-cloud/pubsub', versions: ['>=1.2'] }, (obj) => {
   shimmer.wrap(Subscription.prototype, 'emit', emit => function (eventName, message) {
     if (eventName !== 'message' || !message) return emit.apply(this, arguments)
 
-    const ctx = {}
+    const store = storage('legacy').getStore()
+    const ctx = { message, store }
     try {
       return emit.apply(this, arguments)
     } catch (err) {
@@ -133,6 +197,29 @@ addHook({ name: '@google-cloud/pubsub', versions: ['>=1.2'] }, (obj) => {
   return obj
 })
 
+addHook({ name: '@google-cloud/pubsub', versions: ['>=1.2'], file: 'build/src/subscriber.js' }, (obj) => {
+  const Message = obj.Message
+
+  if (Message && Message.prototype && Message.prototype.ack) {
+    shimmer.wrap(Message.prototype, 'ack', originalAck => function () {
+      const currentStore = storage('legacy').getStore()
+      const activeSpan = currentStore && currentStore.span
+
+      if (activeSpan) {
+        const storeWithSpanContext = { ...currentStore, span: activeSpan }
+
+        if (this.ackId) {
+          ackContextMap.set(this.ackId, storeWithSpanContext)
+        }
+      }
+
+      return originalAck.apply(this, arguments)
+    })
+  }
+
+  return obj
+})
+
 addHook({ name: '@google-cloud/pubsub', versions: ['>=1.2'], file: 'build/src/lease-manager.js' }, (obj) => {
   const LeaseManager = obj.LeaseManager
   const ctx = {}
diff --git a/packages/datadog-plugin-google-cloud-pubsub/src/client.js b/packages/datadog-plugin-google-cloud-pubsub/src/client.js
index 162031b999a..fa43b08542d 100644
--- a/packages/datadog-plugin-google-cloud-pubsub/src/client.js
+++ b/packages/datadog-plugin-google-cloud-pubsub/src/client.js
@@ -12,7 +12,8 @@ class GoogleCloudPubsubClientPlugin extends ClientPlugin {
 
     if (api === 'publish') return
 
-    this.startSpan(this.operationName(), {
+    const explicitParent = ctx.parentSpan
+    const spanOptions = {
       service: this.config.service || this.serviceName(),
       resource: [api, request.name].filter(Boolean).join(' '),
       kind: this.constructor.kind,
@@ -20,7 +21,13 @@ class GoogleCloudPubsubClientPlugin extends ClientPlugin {
         'pubsub.method': api,
         'gcloud.project_id': projectId
       }
-    }, ctx)
+    }
+
+    if (explicitParent) {
+      spanOptions.childOf = explicitParent.context()
+    }
+
+    this.startSpan(this.operationName(), spanOptions, ctx)
 
     return ctx.currentStore
   }
diff --git a/packages/datadog-plugin-google-cloud-pubsub/src/producer.js b/packages/datadog-plugin-google-cloud-pubsub/src/producer.js
index f494d9ffcdc..4485e0e4686 100644
--- a/packages/datadog-plugin-google-cloud-pubsub/src/producer.js
+++ b/packages/datadog-plugin-google-cloud-pubsub/src/producer.js
@@ -9,36 +9,141 @@ class GoogleCloudPubsubProducerPlugin extends ProducerPlugin {
 
   bindStart (ctx) {
     const { request, api, projectId } = ctx
-
     if (api !== 'publish') return
 
     const messages = request.messages || []
     const topic = request.topic
+    const messageCount = messages.length
+    const hasTraceContext = messages[0]?.attributes?.['x-datadog-trace-id']
+
+    // Collect span links from messages 2-N (skip first - it becomes parent)
+    const spanLinkData = hasTraceContext
+      ? messages.slice(1).map(msg => this._extractSpanLink(msg.attributes)).filter(Boolean)
+      : []
+
+    const firstAttrs = messages[0]?.attributes
+    const parentData = firstAttrs?.['x-datadog-trace-id'] && firstAttrs['x-datadog-parent-id']
+      ? {
+          traceId: firstAttrs['x-datadog-trace-id'],
+          spanId: firstAttrs['x-datadog-parent-id'],
+          traceIdUpper: firstAttrs['_dd.p.tid'],
+          samplingPriority: firstAttrs['x-datadog-sampling-priority']
+        }
+      : null
+
     const topicName = topic.split('/').pop() || topic
-    const span = this.startSpan({ // TODO: rename
+    const batchSpan = this.startSpan({
+      childOf: parentData ? this._extractParentContext(parentData) : undefined,
       resource: `${api} to Topic ${topicName}`,
       meta: {
         'gcloud.project_id': projectId,
-        'pubsub.method': api, // TODO: remove
-        'pubsub.topic': topic
+        'pubsub.method': api,
+        'pubsub.topic': topic,
+        'span.kind': 'producer',
+        '_dd.base_service': this.tracer._service,
+        '_dd.serviceoverride.type': 'integration',
+        'pubsub.linked_message_count': spanLinkData.length || undefined,
+        operation: messageCount > 1 ? 'batched.pubsub.request' : 'pubsub.request'
+      },
+      metrics: {
+        'pubsub.batch.message_count': messageCount,
+        'pubsub.batch': messageCount > 1 ? true : undefined
       }
     }, ctx)
 
-    for (const msg of messages) {
-      if (!msg.attributes) {
-        msg.attributes = {}
+    const spanCtx = batchSpan.context()
+    const batchTraceId = spanCtx.toTraceId()
+    const batchSpanId = spanCtx.toSpanId()
+    const batchTraceIdUpper = spanCtx._trace.tags['_dd.p.tid']
+    const batchTraceIdHex = BigInt(batchTraceId).toString(16).padStart(16, '0')
+    const batchSpanIdHex = BigInt(batchSpanId).toString(16).padStart(16, '0')
+
+    if (spanLinkData.length) {
+      batchSpan.setTag('_dd.span_links', JSON.stringify(
+        spanLinkData.map(link => ({
+          trace_id: link.traceId,
+          span_id: link.spanId,
+          flags: link.samplingPriority || 0
+        }))
+      ))
+    }
+
+    messages.forEach((msg, i) => {
+      msg.attributes = msg.attributes || {}
+
+      if (!hasTraceContext) {
+        this.tracer.inject(batchSpan, 'text_map', msg.attributes)
       }
-      this.tracer.inject(span, 'text_map', msg.attributes)
+
+      Object.assign(msg.attributes, {
+        '_dd.pubsub_request.trace_id': batchTraceIdHex,
+        '_dd.pubsub_request.span_id': batchSpanIdHex,
+        '_dd.batch.size': String(messageCount),
+        '_dd.batch.index': String(i),
+        'gcloud.project_id': projectId,
+        'pubsub.topic': topic,
+        'x-dd-publish-start-time': String(Math.floor(batchSpan._startTime))
+      })
+
+      if (batchTraceIdUpper) {
+        msg.attributes['_dd.pubsub_request.p.tid'] = batchTraceIdUpper
+      }
+
       if (this.config.dsmEnabled) {
-        const payloadSize = getHeadersSize(msg)
-        const dataStreamsContext = this.tracer
-          .setCheckpoint(['direction:out', `topic:${topic}`, 'type:google-pubsub'], span, payloadSize)
+        const dataStreamsContext = this.tracer.setCheckpoint(
+          ['direction:out', `topic:${topic}`, 'type:google-pubsub'],
+          batchSpan,
+          getHeadersSize(msg)
+        )
         DsmPathwayCodec.encode(dataStreamsContext, msg.attributes)
       }
-    }
+    })
 
+    ctx.batchSpan = batchSpan
     return ctx.currentStore
   }
+
+  bindFinish (ctx) {
+    if (ctx.batchSpan && !ctx.batchSpan._duration) ctx.batchSpan.finish()
+    return super.bindFinish(ctx)
+  }
+
+  bindError (ctx) {
+    if (ctx.error && ctx.batchSpan) {
+      ctx.batchSpan.setTag('error', ctx.error)
+      ctx.batchSpan.finish()
+    }
+    return ctx.parentStore
+  }
+
+  _extractSpanLink (attrs) {
+    if (!attrs?.['x-datadog-trace-id'] || !attrs['x-datadog-parent-id']) return null
+
+    const lowerHex = BigInt(attrs['x-datadog-trace-id']).toString(16).padStart(16, '0')
+    const spanIdHex = BigInt(attrs['x-datadog-parent-id']).toString(16).padStart(16, '0')
+    const traceIdHex = attrs['_dd.p.tid']
+      ? attrs['_dd.p.tid'] + lowerHex
+      : lowerHex.padStart(32, '0')
+
+    return {
+      traceId: traceIdHex,
+      spanId: spanIdHex,
+      samplingPriority: attrs['x-datadog-sampling-priority']
+        ? Number.parseInt(attrs['x-datadog-sampling-priority'], 10)
+        : undefined
+    }
+  }
+
+  _extractParentContext (data) {
+    const carrier = {
+      'x-datadog-trace-id': data.traceId,
+      'x-datadog-parent-id': data.spanId
+    }
+    if (data.traceIdUpper) carrier['_dd.p.tid'] = data.traceIdUpper
+    if (data.samplingPriority) carrier['x-datadog-sampling-priority'] = String(data.samplingPriority)
+
+    return this.tracer.extract('text_map', carrier)
+  }
 }
 
 module.exports = GoogleCloudPubsubProducerPlugin
diff --git a/packages/datadog-plugin-google-cloud-pubsub/src/pubsub-push-subscription.js b/packages/datadog-plugin-google-cloud-pubsub/src/pubsub-push-subscription.js
index f368d0170ee..11cfdd02bc5 100644
--- a/packages/datadog-plugin-google-cloud-pubsub/src/pubsub-push-subscription.js
+++ b/packages/datadog-plugin-google-cloud-pubsub/src/pubsub-push-subscription.js
@@ -71,11 +71,14 @@ class GoogleCloudPubsubPushSubscriptionPlugin extends TracingPlugin {
   }
 
   _createDeliverySpan (messageData, parentContext, tracer) {
-    const { message, subscription, topicName } = messageData
+    const { message, subscription, topicName, attrs } = messageData
     const subscriptionName = subscription.split('/').pop() || subscription
+    const publishStartTime = attrs['x-dd-publish-start-time']
+    const startTime = publishStartTime ? Number.parseInt(publishStartTime, 10) : undefined
 
     const span = tracer._tracer.startSpan('pubsub.delivery', {
       childOf: parentContext,
+      startTime,
       integrationName: 'google-cloud-pubsub',
       tags: {
         'span.kind': 'consumer',
@@ -93,10 +96,35 @@ class GoogleCloudPubsubPushSubscriptionPlugin extends TracingPlugin {
     })
 
     span.setTag('resource.name', `Push Subscription ${subscriptionName}`)
+    this._addBatchMetadata(span, attrs)
 
     return span
   }
 
+  _addBatchMetadata (span, attrs) {
+    const batchSize = attrs['_dd.batch.size']
+    const batchIndex = attrs['_dd.batch.index']
+
+    if (batchSize && batchIndex !== undefined) {
+      const size = Number.parseInt(batchSize, 10)
+      const index = Number.parseInt(batchIndex, 10)
+
+      span.setTag('pubsub.batch.message_count', size)
+      span.setTag('pubsub.batch.message_index', index)
+      span.setTag('pubsub.batch.description', `Message ${index + 1} of ${size}`)
+
+      const requestTraceId = attrs['_dd.pubsub_request.trace_id']
+      const requestSpanId = attrs['_dd.pubsub_request.span_id']
+
+      if (requestTraceId) {
+        span.setTag('pubsub.batch.request_trace_id', requestTraceId)
+      }
+      if (requestSpanId) {
+        span.setTag('pubsub.batch.request_span_id', requestSpanId)
+      }
+    }
+  }
+
   _extractProjectTopic (attrs, subscription) {
     const topicName = attrs['pubsub.topic']
     const projectId = subscription.match(/projects\/([^\\/]+)\/subscriptions/)