diff --git a/docs/customization/overrides/partials/integrations/analytics/custom.html b/docs/customization/overrides/partials/integrations/analytics/custom.html
new file mode 100644
index 0000000..5ecb4bd
--- /dev/null
+++ b/docs/customization/overrides/partials/integrations/analytics/custom.html
@@ -0,0 +1,21 @@
+{# page partial for GTM analytics code, extends "!page.html"
+#}
+
+{% block extrahead %}
+
+<!-- Google Tag Manager -->
+<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
+new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
+j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
+'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
+})(window,document,'script','dataLayer','GTM-NK4K647');</script>
+<!-- End Google Tag Manager -->
+
+<!-- Google Tag Manager (noscript) -->
+<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NK4K647"
+height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
+<!-- End Google Tag Manager (noscript) -->
+
+<meta name="google-site-verification" content="L6w2tbHp4xFTm04T0CdrrzqX_T9PH-bpQnGGYuwuAE4" />
+
+{% endblock %}
diff --git a/mkdocs.yml b/mkdocs.yml
index 9ca8cfe..0e7ba98 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -85,8 +85,8 @@ extra:
     - icon: fontawesome/brands/slack
       link: https://gatesfoundation.enterprise.slack.com/
   analytics:
-    provider: google
-    property: # no tracking until we can implement OneTrust cookie consent
+    provider: custom
+    tracking_id: GTM-NK4K647
     feedback:
       title: Was this page helpful?
       ratings: