Static files are not configured yet, on local.

What did I do?
python manage.py collectstatic

What I expected to see:
The static files to be collected, and images seen on the website locally.

What I saw:
An error that said STATIC_ROOT needs to be configured (will update with more information soon.)

Take a look at 
https://docs.djangoproject.com/en/2.1/howto/static-files/