diff --git a/Block/Widget/Flow.php b/Block/Widget/Flow.php
index 7bbdbf9..bd9a1b5 100644
--- a/Block/Widget/Flow.php
+++ b/Block/Widget/Flow.php
@@ -15,6 +15,8 @@ class Flow extends \Itonomy\Flowbox\Block\Base implements \Magento\Widget\Block\
 
     private \Magento\Framework\Api\SearchCriteriaBuilder $searchCriteriaBuilder;
 
+    private \Magento\Framework\Locale\Resolver $store;
+
     /**
      * Flow constructor.
      * @param \Magento\Framework\View\Element\Template\Context $context
@@ -22,6 +24,7 @@ class Flow extends \Itonomy\Flowbox\Block\Base implements \Magento\Widget\Block\
      * @param \Magento\Framework\Api\SearchCriteriaBuilder $searchCriteriaBuilder
      * @param \Magento\Cookie\Helper\Cookie $cookie
      * @param \Magento\Framework\Encryption\EncryptorInterface $encryptor
+     * @param \Magento\Framework\Encryption\EncryptorInterface $store
      * @param array $data
      */
     public function __construct(
@@ -30,11 +33,13 @@ public function __construct(
         \Magento\Framework\Api\SearchCriteriaBuilder $searchCriteriaBuilder,
         \Magento\Cookie\Helper\Cookie $cookie,
         \Magento\Framework\Encryption\EncryptorInterface $encryptor,
+        \Magento\Framework\Locale\Resolver $store,
         array $data = []
     ) {
         parent::__construct($context, $cookie, $encryptor, $data);
         $this->productRepository = $productRepository;
         $this->searchCriteriaBuilder = $searchCriteriaBuilder;
+        $this->_store = $store;
     }
 
     /**
@@ -50,7 +55,7 @@ protected function prepareConfig(): void
                 'flow' => $flow,
                 'key' => $this->escapeHtml((string) $this->getData('key')),
                 'lazyload' => (bool) $this->getData('lazyload'),
-                'locale' => (string) $this->pageConfig->getElementAttribute('html', 'lang')
+                'locale' => (string) $this->getData('locale') ?: $this->_store->getLocale()
             ];
 
             if ($flow === static::FLOW_TYPE_DYNAMIC_PRODUCT) {
diff --git a/etc/widget.xml b/etc/widget.xml
index 63754fb..bf2ba7e 100644
--- a/etc/widget.xml
+++ b/etc/widget.xml
@@ -32,6 +32,14 @@
                 <description translate="true">Visit <![CDATA[<a href="https://app.getflowbox.com/login">flowbox</a>]]> to access your flows.</description>
             </parameter>
 
+            <parameter name="locale" xsi:type="text" required="false" visible="true" sort_order="25">
+                <label translate="true">Locale</label>
+                <description translate="true"><![CDATA[
+                    If left empty the <a href="https://docs.magento.com/user-guide/configuration/general/general.html#locale-options">Magento store locale</a> will be used. <br />
+                    Visit <a href="https://help.getflowbox.com/en/articles/4485750-changing-the-language-region-of-your-flow#our-supported-locales">here</a> to see a list of supported locales.
+                ]]></description>
+            </parameter>
+
             <parameter name="lazyload" xsi:type="select" required="false" visible="true" sort_order="99">
                 <label translate="true">Enable Lazy Loading</label>
                 <options>