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articles/en/Viva/leadervscommunicator.md

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Viva Engage provides two special privileged roles that allow users for extra communication capabilities. One of them is Leaders and the other Corporate Communicator While both groups are integral to fostering a healthy organizational culture, their roles, approaches, and objectives differ. Understanding these distinctions can help leverage Viva Engage to its full potential.
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Viva Engage provides two special privileged roles that allow users for extra communication capabilities. One of them is **Leaders** and the other **Corporate Communicator**. Both groups are integral to fostering a healthy organizational culture, but their roles, approaches, and objectives differ.
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Leaders in Viva Engage
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Leaders play a vital role in shaping the vision and culture of an organization. On Viva Engage, they use the platform to communicate directly with employees, often sharing high-level insights, strategic direction, and personal stories that inspire and motivate. Leaders act as the voice of the company’s long-term goals and values, ensuring that employees feel connected to the bigger picture. Their presence helps humanize leadership, creating a more open and accessible communication channel between top management and the workforce.
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Leaders receive additional features in Viva Engage, such as leadership corner thought leadership, provide updates on organizational progress, and celebrate successes. They often engage in two-way communication, responding to comments and questions, which builds trust and fosters a sense of inclusivity. For leaders, the platform is a tool for demonstrating transparency and promoting a shared purpose.
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## Leaders in Viva Engage
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Corporate Communicators in Viva Engage
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Corporate communicators, on the other hand, are the strategic minds behind the messaging. Their primary function is to ensure that information is disseminated clearly, consistently, and in alignment with company policies. They are responsible for crafting messages that resonate across diverse audiences within the organization, ensuring that corporate news, updates, and campaigns reach employees in an engaging and effective manner.
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In Viva Engage, Corporate communicators have privileges such as creating or managing campaigns.
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Leaders shape the vision and culture of an organization. On Viva Engage, they communicate directly with employees, often sharing high-level insights, strategic direction, and personal stories that inspire and motivate. Leaders act as the voice of the company’s long-term goals and values, ensuring that employees feel connected to the bigger picture. Their presence helps humanize leadership, creating a more open and accessible communication channel between top management and the workforce.
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Corporate Communicators can add other Corporate Communicators.
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Key Differences Between Leaders and Corporate Communicators
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While both leaders and corporate communicators use Viva Engage as a communication tool, their goals and approaches differ. Leaders focus on inspiring, engaging, and sharing high-level insights, while corporate communicators work behind the scenes to ensure that messaging is cohesive and aligned with broader organizational strategies.
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Leaders are typically more visible on the platform, sharing personal and strategic content that aims to build trust and rapport. Corporate communicators, by contrast, focus on crafting and distributing messages that reflect the organization’s needs, ensuring that communication flows smoothly. They are more focused on the "how" of communication, while leaders focus on the "what" and "why."
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Leaders receive additional features in Viva Engage, such as leadership corner. They can also communicate with the designated audiences. For more details see [Post as a leader to specific groups ](https://powershellscripts.github.io/articles/en/Viva/Post%20as%20a%20leader%20to%20specific%20groups/).
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Audience analytics, such as below, are only viewable by leaders that have at least one primary assigned audience and their delegates.
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<img src="/articles/images/leadervscomm.PNG" width="400">
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<img src="/articles/images/leadervscomm4.PNG" width="400">
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<img src="/articles/images/leadervscomm5.PNG" width="400">
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## Corporate Communicators in Viva Engage
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Corporate communicators, on the other hand, are the strategic minds behind the messaging. Their primary function is to ensure that information is disseminated clearly, consistently, and in alignment with company policies. They are responsible for crafting messages that resonate across diverse audiences within the organization, ensuring that corporate news, updates, and campaigns reach employees in an engaging and effective manner.
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In Viva Engage, Corporate communicators have privileges such as creating or managing campaigns.
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Corporate Communicators can add other Corporate Communicators.
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## Key Differences Between Leaders and Corporate Communicators
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While both leaders and corporate communicators use Viva Engage as a communication tool, their goals and approaches differ. Leaders focus on inspiring, engaging, and sharing high-level insights, while corporate communicators work behind the scenes to ensure that messaging is cohesive and aligned with broader organizational strategies.
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Leaders are typically more visible on the platform, sharing personal and strategic content. Corporate communicators, by contrast, focus on crafting and distributing messages that reflect the organization’s needs, ensuring that communication flows smoothly. They are more focused on the "how" of communication, while leaders focus on the "what" and "why."
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articles/en/Viva/viewanalytics.md

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---
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layout: page
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title: 'Viva Engage: View Analytics'
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menubar: docs_menu
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hero_image: '/img/IMG_20220521_140146.jpg'
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show_sidebar: false
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hero_height: is-small
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date: '2024-12-29'
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---
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## How to view analytics in Viva Engage?
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As a leader or a corporate communicator managing campaign you can view the audience summary of your campaign.
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## Steps to View Viva Engage Analytics
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### Access Campaign Insights
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Navigate to the campaign or post you want to analyze. Viva Engage provides a detailed audience summary for each campaign.
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### Audience Summary Overview
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Review metrics such as total views, reactions, comments, and shares. These insights help measure the reach and engagement of your campaign.
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<img src="/articles/images/leadervscomm.PNG" width="400">
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<img src="/articles/images/leadervscomm5.PNG" width="400">
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### Engagement Analysis
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Dive deeper into interaction patterns to identify what content resonates best with your audience.
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<img src="/articles/images/leadervscomm2.PNG" width="400">
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<img src="/articles/images/leadervscomm3.PNG" width="400">
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### Use filters
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Apply filters to segment data by time period, demographics, or engagement type, making it easier to refine your strategies.
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<img src="/articles/images/leadervscomm4.PNG" width="400">
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### Export Data
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Export analytics for sharing with your team or creating reports to showcase campaign performance.
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