diff --git a/GCDExample/JKCallbacksTableViewCell.m b/GCDExample/JKCallbacksTableViewCell.m
index 2e9d526..7a0628b 100644
--- a/GCDExample/JKCallbacksTableViewCell.m
+++ b/GCDExample/JKCallbacksTableViewCell.m
@@ -9,8 +9,6 @@
 #import "JKCallbacksTableViewCell.h"
 
 
-NSString * const kJKPrepareForReuseNotification = @"JKCallbacksTableViewCell_PrepareForReuse";
-
 @implementation JKCallbacksTableViewCell
 
 - (id)initWithStyle:(UITableViewCellStyle)style reuseIdentifier:(NSString *)reuseIdentifier
@@ -45,12 +43,4 @@ - (void)observeValueForKeyPath:(NSString *)keyPath
 	}
 }
 
-- (void)prepareForReuse
-{
-	[[NSNotificationCenter defaultCenter] postNotificationName:kJKPrepareForReuseNotification
-														object:self];
-	
-	[super prepareForReuse];
-}
-
 @end
diff --git a/GCDExample/RootViewController.m b/GCDExample/RootViewController.m
index 8764420..3abf233 100644
--- a/GCDExample/RootViewController.m
+++ b/GCDExample/RootViewController.m
@@ -20,7 +20,7 @@
 
 @interface RootViewController()
 
-- (void)tableViewCellIsPreparingForReuse:(NSNotification *)notification;
+- (void)tableViewCellIsPreparingForReuse:(JKCallbacksTableViewCell *)cell;
 
 @end
 
@@ -69,20 +69,11 @@ - (void)viewDidLoad
     imageArray = [[[NSFileManager defaultManager] contentsOfDirectoryAtPath:imageFolder
                                                                       error:NULL] retain];
 	
-	// Register for our table view cell notification
-	[[NSNotificationCenter defaultCenter] addObserver:self
-											 selector:@selector(tableViewCellIsPreparingForReuse:)
-												 name:kJKPrepareForReuseNotification
-											   object:nil];
     [super viewDidLoad];
 }
 
 - (void)viewDidUnload
 {
-	[[NSNotificationCenter defaultCenter] removeObserver:self
-													name:kJKPrepareForReuseNotification
-												  object:nil];
-	
 	[super viewDidUnload];
 }
 
@@ -115,6 +106,15 @@ - (UITableViewCell *)tableView:(UITableView *)tableView
         cell = [[[JKCallbacksTableViewCell alloc] initWithStyle:UITableViewCellStyleDefault
 												reuseIdentifier:CellIdentifier] autorelease];
     }
+    else
+    {
+	objc_setAssociatedObject(cell,
+				 kIndexPathAssociationKey,
+				 nil,
+				 OBJC_ASSOCIATION_RETAIN);
+
+	[[cell imageView] setImage:nil];
+    }
     
     // Get the filename to load.
     NSString *imageFilename = [imageArray objectAtIndex:[indexPath row]];
@@ -164,20 +164,4 @@ - (UITableViewCell *)tableView:(UITableView *)tableView
     return cell;
 }
 
-#pragma mark -
-
-- (void)tableViewCellIsPreparingForReuse:(NSNotification *)notification
-{
-	if ([[notification object] isKindOfClass:[JKCallbacksTableViewCell class]]) {
-		JKCallbacksTableViewCell *cell = (JKCallbacksTableViewCell *)[notification object];
-		
-		objc_setAssociatedObject(cell,
-								 kIndexPathAssociationKey,
-								 nil,
-								 OBJC_ASSOCIATION_RETAIN);
-		
-		[[cell imageView] setImage:nil];
-	}
-}
-
 @end