What is Trackshift?

[g105b]

When I asked @richardbirkin, he said "a music royalties data aggregator", which is perfectly accurate, but the choice of words might be a turn off for the target user. Let's discuss a tagline here.

[richardbirkin]

You're right. In purely functional terms that's what it is, but it's not what the user wants to do.

Our first assumption is that the user wants a way to understand and optimise their music earnings. whether that's a DIY artist who gets money from five or six different sources, or a label who managing earnings from five or six sources for multiple artists. it all gets complicated very quickly - what TrackShift does is simplify it.

[richardbirkin]

Notes from 2020

[g105b]

Wow that's a flashback.