Improve AAO website UX and navigation clarity (#292)

* Improve AAO website UX and navigation clarity

- Rename "Insights" to "Perspectives" (better reflects thought leadership content)
- Move "About AdCP" to left side of nav and rename from "AdCP" (clearer distinction from Docs)
- Consolidate member CTAs by removing redundant "List Your Organization" banner
- Update homepage "Become a Member" button to link directly to dashboard
- Clarify benchmarking teaser text: "Members-only tools, data, and other resources"

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude <noreply@anthropic.com>

* Add empty changeset for UI-only changes

---------

Co-authored-by: Claude <noreply@anthropic.com>

Author: bokelley

.changeset/tough-buttons-wear.md

@@ -0,0 +1,2 @@
+---
+---

server/public/index.html

@@ -1175,22 +1175,11 @@ <h3>Share Your Capabilities</h3>
         </div>
         <div class="coming-soon-teaser">
           <span class="coming-soon-badge">Coming Soon</span>
-          <span class="coming-soon-text">Members-only tools, market data, and benchmarking resources</span>
+          <span class="coming-soon-text">Members-only tools, data, and other resources</span>
         </div>
         <a href="/auth/login?redirect=/member-profile" class="membership-cta-btn">Join AgenticAdvertising.org</a>
       </section>
 
-      <!-- Join CTA Banner (for returning visitors scrolling through directory) -->
-      <div class="join-cta">
-        <div class="join-cta-content">
-          <div class="join-cta-text">
-            <h2>List Your Organization</h2>
-            <p>Join the community and showcase your role in agentic advertising.</p>
-          </div>
-          <a href="/auth/login?redirect=/member-profile" class="join-cta-btn">Join Now</a>
-        </div>
-      </div>
-
       <div class="search-section">
         <div class="search-bar">
           <input type="text" id="search-input" placeholder="Search by name, location, or tags..." onkeyup="handleSearch(event)">

server/public/members.html

@@ -107,10 +107,10 @@
       ? `<a href="${aboutUrl}" class="navbar__link ${currentPath === '/about' ? 'active' : ''}">About AgenticAdvertising.org</a>`
       : '';
 
-    // Build insights link (only on beta site)
-    const insightsUrl = isLocal ? '/insights' : 'https://agenticadvertising.org/insights';
-    const insightsLink = membershipEnabled
-      ? `<a href="${insightsUrl}" class="navbar__link ${currentPath.startsWith('/insights') ? 'active' : ''}">Insights</a>`
+    // Build perspectives link (only on beta site)
+    const perspectivesUrl = isLocal ? '/insights' : 'https://agenticadvertising.org/insights';
+    const perspectivesLink = membershipEnabled
+      ? `<a href="${perspectivesUrl}" class="navbar__link ${currentPath.startsWith('/insights') ? 'active' : ''}">Perspectives</a>`
       : '';
 
     // Always use AAO logo
@@ -119,8 +119,8 @@
     // AAO logo is white, needs invert on light background
     const logoNeedsInvert = true;
 
-    // AdCP link always shown
-    const adcpLink = '<a href="https://adcontextprotocol.org" class="navbar__link">AdCP</a>';
+    // About AdCP link always shown
+    const aboutAdcpLink = '<a href="https://adcontextprotocol.org" class="navbar__link">About AdCP</a>';
 
     return `
       <nav class="navbar">
@@ -132,14 +132,14 @@
               </div>
             </a>
             <div class="navbar__links-desktop">
+              ${aboutAdcpLink}
               ${membersLink}
-              ${insightsLink}
+              ${perspectivesLink}
               ${aboutLink}
             </div>
           </div>
           <div class="navbar__items navbar__items--right">
             <div class="navbar__links-desktop">
-              ${adcpLink}
               <a href="${docsUrl}" class="navbar__link">Docs</a>
               <a href="https://github.com/adcontextprotocol/adcp" target="_blank" rel="noopener noreferrer" class="navbar__link">GitHub</a>
             </div>
@@ -152,10 +152,10 @@
           </div>
         </div>
         <div class="navbar__mobile-menu" id="mobileMenu">
+          ${aboutAdcpLink}
           ${membersLink}
-          ${insightsLink}
+          ${perspectivesLink}
           ${aboutLink}
-          ${adcpLink}
           <a href="${docsUrl}" class="navbar__link">Docs</a>
           <a href="https://github.com/adcontextprotocol/adcp" target="_blank" rel="noopener noreferrer" class="navbar__link">GitHub</a>
         </div>