diff --git a/.changeset/auction-all-pricing.md b/.changeset/auction-all-pricing.md
new file mode 100644
index 00000000..e0eb046c
--- /dev/null
+++ b/.changeset/auction-all-pricing.md
@@ -0,0 +1,32 @@
+---
+"adcontextprotocol": minor
+---
+
+Add auction pricing for all pricing models
+
+Previously only CPM and vCPM supported both fixed and auction pricing. Now all pricing models support both variants:
+- CPM, vCPM (already supported)
+- CPC (Cost Per Click)
+- CPCV (Cost Per Completed View)
+- CPV (Cost Per View)
+- CPP (Cost Per Point)
+- Flat Rate
+
+**Schema Architecture:**
+Each pricing model has its own schema file that supports both fixed and auction variants using a discriminated union:
+- `is_fixed: true` → uses `rate` field for fixed pricing
+- `is_fixed: false` → uses `price_guidance` field for auction pricing
+
+**7 pricing model schemas:**
+- cpm-option.json
+- vcpm-option.json
+- cpc-option.json
+- cpcv-option.json
+- cpv-option.json
+- cpp-option.json
+- flat-rate-option.json
+
+**TypeScript type safety:**
+Uses proper discriminated union with `is_fixed` as the discriminator, enabling TypeScript to narrow types correctly:
+- `if (opt.is_fixed) { opt.rate... }`
+- `else { opt.price_guidance... }`
diff --git a/docs/media-buy/advanced-topics/pricing-models.mdx b/docs/media-buy/advanced-topics/pricing-models.mdx
index 77becff8..1d0595eb 100644
--- a/docs/media-buy/advanced-topics/pricing-models.mdx
+++ b/docs/media-buy/advanced-topics/pricing-models.mdx
@@ -118,7 +118,7 @@ By accepting the product, buyers agree to use the declared measurement provider
 
 **Use Cases**: Video campaigns, audio ads, pre-roll video
 
-**Example**:
+**Fixed Example**:
 ```json
 {
   "pricing_option_id": "cpcv_usd_guaranteed",
@@ -129,6 +129,21 @@ By accepting the product, buyers agree to use the declared measurement provider
 }
 ```
 
+**Auction Example**:
+```json
+{
+  "pricing_option_id": "cpcv_usd_auction",
+  "pricing_model": "cpcv",
+  "currency": "USD",
+  "is_fixed": false,
+  "price_guidance": {
+    "floor": 0.08,
+    "p50": 0.12,
+    "p75": 0.15
+  }
+}
+```
+
 **Billing**: Charged only when viewer completes 100% of the video/audio ad. Completion is measured by the declared measurement provider.
 
 ---
@@ -138,9 +153,10 @@ By accepting the product, buyers agree to use the declared measurement provider
 
 **Use Cases**: Video campaigns with shorter completion requirements
 
-**Example**:
+**Fixed Example**:
 ```json
 {
+  "pricing_option_id": "cpv_usd_50pct",
   "pricing_model": "cpv",
   "rate": 0.08,
   "currency": "USD",
@@ -151,6 +167,24 @@ By accepting the product, buyers agree to use the declared measurement provider
 }
 ```
 
+**Auction Example**:
+```json
+{
+  "pricing_option_id": "cpv_usd_50pct_auction",
+  "pricing_model": "cpv",
+  "currency": "USD",
+  "is_fixed": false,
+  "price_guidance": {
+    "floor": 0.04,
+    "p50": 0.07,
+    "p75": 0.10
+  },
+  "parameters": {
+    "view_threshold": 0.5
+  }
+}
+```
+
 **Billing**: Charged when viewer reaches threshold (e.g., 50% completion, 30 seconds)
 
 **Parameters**:
@@ -163,9 +197,10 @@ By accepting the product, buyers agree to use the declared measurement provider
 
 **Use Cases**: Connected TV, linear TV, radio, audio streaming
 
-**Example**:
+**Fixed Example**:
 ```json
 {
+  "pricing_option_id": "cpp_usd_a18-49",
   "pricing_model": "cpp",
   "rate": 250.00,
   "currency": "USD",
@@ -178,6 +213,25 @@ By accepting the product, buyers agree to use the declared measurement provider
 }
 ```
 
+**Auction Example**:
+```json
+{
+  "pricing_option_id": "cpp_usd_a18-49_auction",
+  "pricing_model": "cpp",
+  "currency": "USD",
+  "is_fixed": false,
+  "price_guidance": {
+    "floor": 150.00,
+    "p50": 225.00,
+    "p75": 275.00
+  },
+  "parameters": {
+    "demographic": "A18-49",
+    "min_points": 50
+  }
+}
+```
+
 **Billing**: Charged per rating point delivered to target demographic
 
 **Parameters**:
@@ -219,12 +273,23 @@ Buyers should verify the measurement provider meets their campaign requirements
 
 **Use Cases**: Direct response campaigns, search ads, social advertising
 
-**Example**:
+**Fixed Example**:
 ```json
 {
+  "pricing_option_id": "cpc_usd_fixed",
   "pricing_model": "cpc",
   "rate": 1.50,
   "currency": "USD",
+  "is_fixed": true
+}
+```
+
+**Auction Example**:
+```json
+{
+  "pricing_option_id": "cpc_usd_auction",
+  "pricing_model": "cpc",
+  "currency": "USD",
   "is_fixed": false,
   "price_guidance": {
     "floor": 0.50,
@@ -243,9 +308,10 @@ Buyers should verify the measurement provider meets their campaign requirements
 
 **Use Cases**: Sponsorships, takeovers, exclusive placements, branded content
 
-**Example**:
+**Fixed Example**:
 ```json
 {
+  "pricing_option_id": "flat_rate_usd_takeover",
   "pricing_model": "flat_rate",
   "rate": 50000.00,
   "currency": "USD",
@@ -253,7 +319,22 @@ Buyers should verify the measurement provider meets their campaign requirements
 }
 ```
 
-**Billing**: Fixed cost for the entire campaign period
+**Auction Example**:
+```json
+{
+  "pricing_option_id": "flat_rate_usd_takeover_auction",
+  "pricing_model": "flat_rate",
+  "currency": "USD",
+  "is_fixed": false,
+  "price_guidance": {
+    "floor": 35000.00,
+    "p50": 45000.00,
+    "p75": 55000.00
+  }
+}
+```
+
+**Billing**: Fixed cost for the entire campaign period (fixed) or auction-determined price for the placement (auction)
 
 ---
 
@@ -335,6 +416,8 @@ Publishers can offer the same product in multiple currencies:
 
 ## Fixed vs. Auction Pricing
 
+**All pricing models** (CPM, vCPM, CPC, CPCV, CPV, CPP, and Flat Rate) support both fixed and auction pricing variants.
+
 ### Fixed Pricing (`is_fixed: true`)
 - Publisher sets a fixed rate
 - Rate is guaranteed and predictable
@@ -344,10 +427,27 @@ Publishers can offer the same product in multiple currencies:
 ### Auction Pricing (`is_fixed: false`)
 - Final price determined through auction
 - Publisher provides `price_guidance` with floor and percentiles
-- Common for non-guaranteed inventory
+- Common for non-guaranteed/programmatic inventory
 - Buyer submits `bid_price` in media buy request
 
-**Auction Example**:
+**Auction CPM Example**:
+```json
+{
+  "pricing_option_id": "cpm_usd_auction",
+  "pricing_model": "cpm",
+  "currency": "USD",
+  "is_fixed": false,
+  "price_guidance": {
+    "floor": 8.00,
+    "p25": 10.00,
+    "p50": 12.00,
+    "p75": 15.00,
+    "p90": 18.00
+  }
+}
+```
+
+**Auction CPCV Example**:
 ```json
 {
   "pricing_option_id": "cpcv_usd_auction",
diff --git a/static/schemas/source/core/pricing-option.json b/static/schemas/source/core/pricing-option.json
index fc261735..9fb5f7be 100644
--- a/static/schemas/source/core/pricing-option.json
+++ b/static/schemas/source/core/pricing-option.json
@@ -2,19 +2,13 @@
   "$schema": "http://json-schema.org/draft-07/schema#",
   "$id": "/schemas/core/pricing-option.json",
   "title": "Pricing Option",
-  "description": "A pricing model option offered by a publisher for a product. Each pricing model has its own schema with model-specific requirements.",
+  "description": "A pricing model option offered by a publisher for a product. Each pricing model supports both fixed rate (is_fixed: true, rate field) and auction-based (is_fixed: false, price_guidance field) pricing.",
   "oneOf": [
     {
-      "$ref": "/schemas/pricing-options/cpm-fixed-option.json"
+      "$ref": "/schemas/pricing-options/cpm-option.json"
     },
     {
-      "$ref": "/schemas/pricing-options/cpm-auction-option.json"
-    },
-    {
-      "$ref": "/schemas/pricing-options/vcpm-fixed-option.json"
-    },
-    {
-      "$ref": "/schemas/pricing-options/vcpm-auction-option.json"
+      "$ref": "/schemas/pricing-options/vcpm-option.json"
     },
     {
       "$ref": "/schemas/pricing-options/cpc-option.json"
diff --git a/static/schemas/source/index.json b/static/schemas/source/index.json
index 2e2c00fa..a2c0a406 100644
--- a/static/schemas/source/index.json
+++ b/static/schemas/source/index.json
@@ -356,47 +356,6 @@
         }
       }
     },
-    "pricing-options": {
-      "description": "Individual pricing model schemas with model-specific validation. CPM and vCPM support both fixed and auction pricing; all other models are fixed-rate only.",
-      "schemas": {
-        "cpm-fixed-option": {
-          "$ref": "/schemas/pricing-options/cpm-fixed-option.json",
-          "description": "Cost Per Mille (CPM) fixed-rate pricing for direct/guaranteed deals"
-        },
-        "cpm-auction-option": {
-          "$ref": "/schemas/pricing-options/cpm-auction-option.json",
-          "description": "Cost Per Mille (CPM) auction-based pricing for programmatic/non-guaranteed inventory"
-        },
-        "vcpm-fixed-option": {
-          "$ref": "/schemas/pricing-options/vcpm-fixed-option.json",
-          "description": "Viewable Cost Per Mille (vCPM) fixed-rate pricing for viewability-guaranteed deals"
-        },
-        "vcpm-auction-option": {
-          "$ref": "/schemas/pricing-options/vcpm-auction-option.json",
-          "description": "Viewable Cost Per Mille (vCPM) auction-based pricing for programmatic inventory with viewability guarantee"
-        },
-        "cpc-option": {
-          "$ref": "/schemas/pricing-options/cpc-option.json",
-          "description": "Cost Per Click (CPC) fixed-rate pricing for performance campaigns"
-        },
-        "cpcv-option": {
-          "$ref": "/schemas/pricing-options/cpcv-option.json",
-          "description": "Cost Per Completed View (CPCV) fixed-rate pricing for video/audio"
-        },
-        "cpv-option": {
-          "$ref": "/schemas/pricing-options/cpv-option.json",
-          "description": "Cost Per View (CPV) fixed-rate pricing with threshold"
-        },
-        "cpp-option": {
-          "$ref": "/schemas/pricing-options/cpp-option.json",
-          "description": "Cost Per Point (CPP) fixed-rate pricing for TV/audio with demographic measurement"
-        },
-        "flat-rate-option": {
-          "$ref": "/schemas/pricing-options/flat-rate-option.json",
-          "description": "Flat rate pricing for DOOH and sponsorships"
-        }
-      }
-    },
     "media-buy": {
       "description": "Media buy task request/response schemas",
       "supporting-schemas": {
@@ -562,6 +521,39 @@
         }
       }
     },
+    "pricing-options": {
+      "description": "Individual pricing model schemas with model-specific validation. All pricing models support both fixed rate and auction-based pricing.",
+      "schemas": {
+        "cpm-option": {
+          "$ref": "/schemas/pricing-options/cpm-option.json",
+          "description": "Cost Per Mille (CPM) pricing - supports both fixed and auction-based pricing"
+        },
+        "vcpm-option": {
+          "$ref": "/schemas/pricing-options/vcpm-option.json",
+          "description": "Viewable Cost Per Mille (vCPM) pricing - supports both fixed and auction-based pricing"
+        },
+        "cpc-option": {
+          "$ref": "/schemas/pricing-options/cpc-option.json",
+          "description": "Cost Per Click (CPC) pricing - supports both fixed and auction-based pricing"
+        },
+        "cpcv-option": {
+          "$ref": "/schemas/pricing-options/cpcv-option.json",
+          "description": "Cost Per Completed View (CPCV) pricing - supports both fixed and auction-based pricing"
+        },
+        "cpv-option": {
+          "$ref": "/schemas/pricing-options/cpv-option.json",
+          "description": "Cost Per View (CPV) pricing with threshold - supports both fixed and auction-based pricing"
+        },
+        "cpp-option": {
+          "$ref": "/schemas/pricing-options/cpp-option.json",
+          "description": "Cost Per Point (CPP) pricing for TV/audio - supports both fixed and auction-based pricing"
+        },
+        "flat-rate-option": {
+          "$ref": "/schemas/pricing-options/flat-rate-option.json",
+          "description": "Flat rate pricing for DOOH and sponsorships - supports both fixed and auction-based pricing"
+        }
+      }
+    },
     "adagents": {
       "description": "Authorized sales agents file format specification",
       "$ref": "/schemas/adagents.json",
diff --git a/static/schemas/source/pricing-options/cpc-option.json b/static/schemas/source/pricing-options/cpc-option.json
index 8fc44dd2..b6c167ac 100644
--- a/static/schemas/source/pricing-options/cpc-option.json
+++ b/static/schemas/source/pricing-options/cpc-option.json
@@ -2,40 +2,113 @@
   "$schema": "http://json-schema.org/draft-07/schema#",
   "$id": "/schemas/pricing-options/cpc-option.json",
   "title": "CPC Pricing Option",
-  "description": "Cost Per Click fixed-rate pricing for performance-driven advertising campaigns",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'cpc_usd_fixed')"
+  "description": "Cost Per Click pricing - supports both fixed rate and auction-based pricing",
+  "oneOf": [
+    {
+      "title": "CPC Fixed Rate",
+      "description": "Fixed CPC rate - common for performance campaigns",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpc",
+          "description": "Cost per click"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": true,
+          "description": "Fixed rate pricing"
+        },
+        "rate": {
+          "type": "number",
+          "description": "Fixed CPC rate (cost per click)",
+          "minimum": 0
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "rate", "currency"],
+      "additionalProperties": false
     },
-    "pricing_model": {
-      "type": "string",
-      "const": "cpc",
-      "description": "Cost per click"
-    },
-    "rate": {
-      "type": "number",
-      "description": "Fixed CPC rate (cost per click)",
-      "minimum": 0
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": true
-    },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
+    {
+      "title": "CPC Auction",
+      "description": "Auction-based CPC pricing - common for programmatic performance campaigns",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpc",
+          "description": "Cost per click"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": false,
+          "description": "Auction-based pricing"
+        },
+        "price_guidance": {
+          "type": "object",
+          "description": "Pricing guidance for auction bidding",
+          "properties": {
+            "floor": {
+              "type": "number",
+              "description": "Minimum bid price - publisher will reject bids under this value",
+              "minimum": 0
+            },
+            "p25": {
+              "type": "number",
+              "description": "25th percentile winning price",
+              "minimum": 0
+            },
+            "p50": {
+              "type": "number",
+              "description": "Median winning price",
+              "minimum": 0
+            },
+            "p75": {
+              "type": "number",
+              "description": "75th percentile winning price",
+              "minimum": 0
+            },
+            "p90": {
+              "type": "number",
+              "description": "90th percentile winning price",
+              "minimum": 0
+            }
+          },
+          "required": ["floor"],
+          "additionalProperties": false
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "price_guidance", "currency"],
+      "additionalProperties": false
     }
-  },
-  "required": ["pricing_option_id", "pricing_model", "rate", "currency", "is_fixed"],
-  "additionalProperties": false
+  ]
 }
diff --git a/static/schemas/source/pricing-options/cpcv-option.json b/static/schemas/source/pricing-options/cpcv-option.json
index c606c30f..f2bf80a9 100644
--- a/static/schemas/source/pricing-options/cpcv-option.json
+++ b/static/schemas/source/pricing-options/cpcv-option.json
@@ -2,40 +2,113 @@
   "$schema": "http://json-schema.org/draft-07/schema#",
   "$id": "/schemas/pricing-options/cpcv-option.json",
   "title": "CPCV Pricing Option",
-  "description": "Cost Per Completed View (100% video/audio completion) fixed-rate pricing",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'cpcv_usd_guaranteed')"
+  "description": "Cost Per Completed View pricing for video/audio - supports both fixed rate and auction-based pricing",
+  "oneOf": [
+    {
+      "title": "CPCV Fixed Rate",
+      "description": "Fixed CPCV rate - common for video/audio campaigns",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpcv",
+          "description": "Cost per completed view"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": true,
+          "description": "Fixed rate pricing"
+        },
+        "rate": {
+          "type": "number",
+          "description": "Fixed CPCV rate (cost per completed view)",
+          "minimum": 0
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "rate", "currency"],
+      "additionalProperties": false
     },
-    "pricing_model": {
-      "type": "string",
-      "const": "cpcv",
-      "description": "Cost per completed view (100% completion)"
-    },
-    "rate": {
-      "type": "number",
-      "description": "Fixed CPCV rate (cost per 100% completion)",
-      "minimum": 0
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": true
-    },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
+    {
+      "title": "CPCV Auction",
+      "description": "Auction-based CPCV pricing - common for programmatic video/audio",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpcv",
+          "description": "Cost per completed view"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": false,
+          "description": "Auction-based pricing"
+        },
+        "price_guidance": {
+          "type": "object",
+          "description": "Pricing guidance for auction bidding",
+          "properties": {
+            "floor": {
+              "type": "number",
+              "description": "Minimum bid price - publisher will reject bids under this value",
+              "minimum": 0
+            },
+            "p25": {
+              "type": "number",
+              "description": "25th percentile winning price",
+              "minimum": 0
+            },
+            "p50": {
+              "type": "number",
+              "description": "Median winning price",
+              "minimum": 0
+            },
+            "p75": {
+              "type": "number",
+              "description": "75th percentile winning price",
+              "minimum": 0
+            },
+            "p90": {
+              "type": "number",
+              "description": "90th percentile winning price",
+              "minimum": 0
+            }
+          },
+          "required": ["floor"],
+          "additionalProperties": false
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "price_guidance", "currency"],
+      "additionalProperties": false
     }
-  },
-  "required": ["pricing_option_id", "pricing_model", "rate", "currency", "is_fixed"],
-  "additionalProperties": false
+  ]
 }
diff --git a/static/schemas/source/pricing-options/cpm-auction-option.json b/static/schemas/source/pricing-options/cpm-auction-option.json
deleted file mode 100644
index 53778db1..00000000
--- a/static/schemas/source/pricing-options/cpm-auction-option.json
+++ /dev/null
@@ -1,68 +0,0 @@
-{
-  "$schema": "http://json-schema.org/draft-07/schema#",
-  "$id": "/schemas/pricing-options/cpm-auction-option.json",
-  "title": "CPM Auction Pricing Option",
-  "description": "Cost Per Mille (cost per 1,000 impressions) with auction-based pricing - common for programmatic/non-guaranteed inventory",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'cpm_usd_auction')"
-    },
-    "pricing_model": {
-      "type": "string",
-      "const": "cpm",
-      "description": "Cost per 1,000 impressions"
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": false
-    },
-    "price_guidance": {
-      "type": "object",
-      "description": "Pricing guidance for auction-based CPM bidding",
-      "properties": {
-        "floor": {
-          "type": "number",
-          "description": "Minimum bid price - publisher will reject bids under this value",
-          "minimum": 0
-        },
-        "p25": {
-          "type": "number",
-          "description": "25th percentile winning price",
-          "minimum": 0
-        },
-        "p50": {
-          "type": "number",
-          "description": "Median winning price",
-          "minimum": 0
-        },
-        "p75": {
-          "type": "number",
-          "description": "75th percentile winning price",
-          "minimum": 0
-        },
-        "p90": {
-          "type": "number",
-          "description": "90th percentile winning price",
-          "minimum": 0
-        }
-      },
-      "required": ["floor"]
-    },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
-    }
-  },
-  "required": ["pricing_option_id", "pricing_model", "price_guidance", "currency", "is_fixed"],
-  "additionalProperties": false
-}
diff --git a/static/schemas/source/pricing-options/cpm-fixed-option.json b/static/schemas/source/pricing-options/cpm-fixed-option.json
deleted file mode 100644
index 92664b39..00000000
--- a/static/schemas/source/pricing-options/cpm-fixed-option.json
+++ /dev/null
@@ -1,41 +0,0 @@
-{
-  "$schema": "http://json-schema.org/draft-07/schema#",
-  "$id": "/schemas/pricing-options/cpm-fixed-option.json",
-  "title": "CPM Fixed Rate Pricing Option",
-  "description": "Cost Per Mille (cost per 1,000 impressions) with guaranteed fixed rate - common for direct/guaranteed deals",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'cpm_usd_guaranteed')"
-    },
-    "pricing_model": {
-      "type": "string",
-      "const": "cpm",
-      "description": "Cost per 1,000 impressions"
-    },
-    "rate": {
-      "type": "number",
-      "description": "Fixed CPM rate (cost per 1,000 impressions)",
-      "minimum": 0
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": true
-    },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
-    }
-  },
-  "required": ["pricing_option_id", "pricing_model", "rate", "currency", "is_fixed"],
-  "additionalProperties": false
-}
diff --git a/static/schemas/source/pricing-options/cpm-option.json b/static/schemas/source/pricing-options/cpm-option.json
new file mode 100644
index 00000000..a1c26067
--- /dev/null
+++ b/static/schemas/source/pricing-options/cpm-option.json
@@ -0,0 +1,114 @@
+{
+  "$schema": "http://json-schema.org/draft-07/schema#",
+  "$id": "/schemas/pricing-options/cpm-option.json",
+  "title": "CPM Pricing Option",
+  "description": "Cost Per Mille (cost per 1,000 impressions) pricing - supports both fixed rate and auction-based pricing",
+  "oneOf": [
+    {
+      "title": "CPM Fixed Rate",
+      "description": "Fixed CPM rate - common for direct/guaranteed deals",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpm",
+          "description": "Cost per 1,000 impressions"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": true,
+          "description": "Fixed rate pricing"
+        },
+        "rate": {
+          "type": "number",
+          "description": "Fixed CPM rate (cost per 1,000 impressions)",
+          "minimum": 0
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "rate", "currency"],
+      "additionalProperties": false
+    },
+    {
+      "title": "CPM Auction",
+      "description": "Auction-based CPM pricing - common for programmatic/non-guaranteed inventory",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpm",
+          "description": "Cost per 1,000 impressions"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": false,
+          "description": "Auction-based pricing"
+        },
+        "price_guidance": {
+          "type": "object",
+          "description": "Pricing guidance for auction bidding",
+          "properties": {
+            "floor": {
+              "type": "number",
+              "description": "Minimum bid price - publisher will reject bids under this value",
+              "minimum": 0
+            },
+            "p25": {
+              "type": "number",
+              "description": "25th percentile winning price",
+              "minimum": 0
+            },
+            "p50": {
+              "type": "number",
+              "description": "Median winning price",
+              "minimum": 0
+            },
+            "p75": {
+              "type": "number",
+              "description": "75th percentile winning price",
+              "minimum": 0
+            },
+            "p90": {
+              "type": "number",
+              "description": "90th percentile winning price",
+              "minimum": 0
+            }
+          },
+          "required": ["floor"],
+          "additionalProperties": false
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "price_guidance", "currency"],
+      "additionalProperties": false
+    }
+  ]
+}
diff --git a/static/schemas/source/pricing-options/cpp-option.json b/static/schemas/source/pricing-options/cpp-option.json
index 224c5c31..2bb5d152 100644
--- a/static/schemas/source/pricing-options/cpp-option.json
+++ b/static/schemas/source/pricing-options/cpp-option.json
@@ -2,58 +2,149 @@
   "$schema": "http://json-schema.org/draft-07/schema#",
   "$id": "/schemas/pricing-options/cpp-option.json",
   "title": "CPP Pricing Option",
-  "description": "Cost Per Point (Gross Rating Point) fixed-rate pricing for TV and audio campaigns requiring demographic measurement",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'cpp_usd_p18-49')"
-    },
-    "pricing_model": {
-      "type": "string",
-      "const": "cpp",
-      "description": "Cost per Gross Rating Point"
-    },
-    "rate": {
-      "type": "number",
-      "description": "Fixed CPP rate (cost per rating point)",
-      "minimum": 0
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": true
-    },
-    "parameters": {
+  "description": "Cost Per Point pricing for TV/audio with demographic measurement - supports both fixed rate and auction-based pricing",
+  "oneOf": [
+    {
+      "title": "CPP Fixed Rate",
+      "description": "Fixed CPP rate - common for linear TV/audio buys",
       "type": "object",
-      "description": "CPP-specific parameters for demographic targeting and GRP requirements",
       "properties": {
-        "demographic": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
           "type": "string",
-          "pattern": "^[PMWAC][0-9]{2}(-[0-9]{2}|\\+)$",
-          "description": "Target demographic in Nielsen format: P/M/W/A/C + age range. Examples: P18-49 (Persons 18-49), M25-54 (Men 25-54), W35+ (Women 35+), A18-34 (Adults 18-34), C2-11 (Children 2-11)"
+          "const": "cpp",
+          "description": "Cost per rating point"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": true,
+          "description": "Fixed rate pricing"
         },
-        "min_points": {
+        "rate": {
           "type": "number",
-          "description": "Minimum GRPs/TRPs required for this pricing option",
+          "description": "Fixed CPP rate (cost per rating point)",
+          "minimum": 0
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "parameters": {
+          "type": "object",
+          "description": "CPP-specific parameters",
+          "properties": {
+            "demographic": {
+              "type": "string",
+              "pattern": "^[PMWAC][0-9]{2}(-[0-9]{2}|\\+)$",
+              "description": "Target demographic in Nielsen format (e.g., P18-49, M25-54, W35+)"
+            },
+            "min_points": {
+              "type": "number",
+              "description": "Minimum GRPs/TRPs required",
+              "minimum": 0
+            }
+          },
+          "required": ["demographic"],
+          "additionalProperties": false
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
           "minimum": 0
         }
       },
-      "required": ["demographic"],
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "rate", "currency", "parameters"],
       "additionalProperties": false
     },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
+    {
+      "title": "CPP Auction",
+      "description": "Auction-based CPP pricing - common for programmatic TV/audio",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpp",
+          "description": "Cost per rating point"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": false,
+          "description": "Auction-based pricing"
+        },
+        "price_guidance": {
+          "type": "object",
+          "description": "Pricing guidance for auction bidding",
+          "properties": {
+            "floor": {
+              "type": "number",
+              "description": "Minimum bid price - publisher will reject bids under this value",
+              "minimum": 0
+            },
+            "p25": {
+              "type": "number",
+              "description": "25th percentile winning price",
+              "minimum": 0
+            },
+            "p50": {
+              "type": "number",
+              "description": "Median winning price",
+              "minimum": 0
+            },
+            "p75": {
+              "type": "number",
+              "description": "75th percentile winning price",
+              "minimum": 0
+            },
+            "p90": {
+              "type": "number",
+              "description": "90th percentile winning price",
+              "minimum": 0
+            }
+          },
+          "required": ["floor"],
+          "additionalProperties": false
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "parameters": {
+          "type": "object",
+          "description": "CPP-specific parameters",
+          "properties": {
+            "demographic": {
+              "type": "string",
+              "pattern": "^[PMWAC][0-9]{2}(-[0-9]{2}|\\+)$",
+              "description": "Target demographic in Nielsen format (e.g., P18-49, M25-54, W35+)"
+            },
+            "min_points": {
+              "type": "number",
+              "description": "Minimum GRPs/TRPs required",
+              "minimum": 0
+            }
+          },
+          "required": ["demographic"],
+          "additionalProperties": false
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "price_guidance", "currency", "parameters"],
+      "additionalProperties": false
     }
-  },
-  "required": ["pricing_option_id", "pricing_model", "rate", "currency", "is_fixed", "parameters"],
-  "additionalProperties": false
+  ]
 }
diff --git a/static/schemas/source/pricing-options/cpv-option.json b/static/schemas/source/pricing-options/cpv-option.json
index c2e5fa91..f5cd2966 100644
--- a/static/schemas/source/pricing-options/cpv-option.json
+++ b/static/schemas/source/pricing-options/cpv-option.json
@@ -2,71 +2,175 @@
   "$schema": "http://json-schema.org/draft-07/schema#",
   "$id": "/schemas/pricing-options/cpv-option.json",
   "title": "CPV Pricing Option",
-  "description": "Cost Per View (at publisher-defined threshold) fixed-rate pricing for video/audio",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'cpv_usd_50pct')"
-    },
-    "pricing_model": {
-      "type": "string",
-      "const": "cpv",
-      "description": "Cost per view at threshold"
-    },
-    "rate": {
-      "type": "number",
-      "description": "Fixed CPV rate (cost per view)",
-      "minimum": 0
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": true
+  "description": "Cost Per View pricing with configurable view threshold - supports both fixed rate and auction-based pricing",
+  "oneOf": [
+    {
+      "title": "CPV Fixed Rate",
+      "description": "Fixed CPV rate with view threshold",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpv",
+          "description": "Cost per view with threshold"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": true,
+          "description": "Fixed rate pricing"
+        },
+        "rate": {
+          "type": "number",
+          "description": "Fixed CPV rate (cost per view)",
+          "minimum": 0
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "parameters": {
+          "type": "object",
+          "description": "CPV-specific parameters",
+          "properties": {
+            "view_threshold": {
+              "oneOf": [
+                {
+                  "type": "number",
+                  "description": "Percentage completion threshold (0.0 to 1.0)",
+                  "minimum": 0,
+                  "maximum": 1
+                },
+                {
+                  "type": "object",
+                  "description": "Time-based view threshold",
+                  "properties": {
+                    "duration_seconds": {
+                      "type": "integer",
+                      "description": "Seconds of viewing required",
+                      "minimum": 1
+                    }
+                  },
+                  "required": ["duration_seconds"],
+                  "additionalProperties": false
+                }
+              ]
+            }
+          },
+          "required": ["view_threshold"],
+          "additionalProperties": false
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "rate", "currency", "parameters"],
+      "additionalProperties": false
     },
-    "parameters": {
+    {
+      "title": "CPV Auction",
+      "description": "Auction-based CPV pricing with view threshold",
       "type": "object",
-      "description": "CPV-specific parameters defining the view threshold",
       "properties": {
-        "view_threshold": {
-          "oneOf": [
-            {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "cpv",
+          "description": "Cost per view with threshold"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": false,
+          "description": "Auction-based pricing"
+        },
+        "price_guidance": {
+          "type": "object",
+          "description": "Pricing guidance for auction bidding",
+          "properties": {
+            "floor": {
+              "type": "number",
+              "description": "Minimum bid price - publisher will reject bids under this value",
+              "minimum": 0
+            },
+            "p25": {
+              "type": "number",
+              "description": "25th percentile winning price",
+              "minimum": 0
+            },
+            "p50": {
               "type": "number",
-              "description": "Percentage completion threshold for CPV pricing (0.0 to 1.0, e.g., 0.5 = 50% completion)",
-              "minimum": 0,
-              "maximum": 1
+              "description": "Median winning price",
+              "minimum": 0
             },
-            {
-              "type": "object",
-              "description": "Time-based view threshold for CPV pricing",
-              "properties": {
-                "duration_seconds": {
-                  "type": "integer",
-                  "description": "Seconds of viewing required (e.g., 30 for YouTube-style '30 seconds = view')",
-                  "minimum": 1
+            "p75": {
+              "type": "number",
+              "description": "75th percentile winning price",
+              "minimum": 0
+            },
+            "p90": {
+              "type": "number",
+              "description": "90th percentile winning price",
+              "minimum": 0
+            }
+          },
+          "required": ["floor"],
+          "additionalProperties": false
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "parameters": {
+          "type": "object",
+          "description": "CPV-specific parameters",
+          "properties": {
+            "view_threshold": {
+              "oneOf": [
+                {
+                  "type": "number",
+                  "description": "Percentage completion threshold (0.0 to 1.0)",
+                  "minimum": 0,
+                  "maximum": 1
+                },
+                {
+                  "type": "object",
+                  "description": "Time-based view threshold",
+                  "properties": {
+                    "duration_seconds": {
+                      "type": "integer",
+                      "description": "Seconds of viewing required",
+                      "minimum": 1
+                    }
+                  },
+                  "required": ["duration_seconds"],
+                  "additionalProperties": false
                 }
-              },
-              "required": ["duration_seconds"],
-              "additionalProperties": false
+              ]
             }
-          ]
+          },
+          "required": ["view_threshold"],
+          "additionalProperties": false
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
         }
       },
-      "required": ["view_threshold"],
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "price_guidance", "currency", "parameters"],
       "additionalProperties": false
-    },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
     }
-  },
-  "required": ["pricing_option_id", "pricing_model", "rate", "currency", "is_fixed", "parameters"],
-  "additionalProperties": false
+  ]
 }
diff --git a/static/schemas/source/pricing-options/flat-rate-option.json b/static/schemas/source/pricing-options/flat-rate-option.json
index 09882a5b..8cd13eb2 100644
--- a/static/schemas/source/pricing-options/flat-rate-option.json
+++ b/static/schemas/source/pricing-options/flat-rate-option.json
@@ -2,81 +2,195 @@
   "$schema": "http://json-schema.org/draft-07/schema#",
   "$id": "/schemas/pricing-options/flat-rate-option.json",
   "title": "Flat Rate Pricing Option",
-  "description": "Flat rate pricing for DOOH, sponsorships, and time-based campaigns - fixed cost regardless of delivery volume",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'flat_rate_usd_24h_takeover')"
-    },
-    "pricing_model": {
-      "type": "string",
-      "const": "flat_rate",
-      "description": "Fixed cost regardless of delivery volume"
-    },
-    "rate": {
-      "type": "number",
-      "description": "Flat rate cost",
-      "minimum": 0
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": true
-    },
-    "parameters": {
+  "description": "Flat rate pricing for DOOH and sponsorships - supports both fixed rate and auction-based pricing",
+  "oneOf": [
+    {
+      "title": "Flat Rate Fixed",
+      "description": "Fixed flat rate - common for DOOH and sponsorships",
       "type": "object",
-      "description": "Flat rate parameters for DOOH and time-based campaigns",
       "properties": {
-        "duration_hours": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "flat_rate",
+          "description": "Flat rate pricing"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": true,
+          "description": "Fixed rate pricing"
+        },
+        "rate": {
           "type": "number",
-          "description": "Duration in hours for time-based flat rate pricing (DOOH)",
+          "description": "Fixed flat rate",
           "minimum": 0
         },
-        "sov_percentage": {
-          "type": "number",
-          "description": "Guaranteed share of voice as percentage (DOOH, 0-100)",
-          "minimum": 0,
-          "maximum": 100
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
         },
-        "loop_duration_seconds": {
-          "type": "integer",
-          "description": "Duration of ad loop rotation in seconds (DOOH)",
-          "minimum": 1
+        "parameters": {
+          "type": "object",
+          "description": "Flat rate specific parameters (optional for DOOH)",
+          "properties": {
+            "duration_hours": {
+              "type": "number",
+              "description": "Duration in hours for DOOH pricing",
+              "minimum": 0
+            },
+            "sov_percentage": {
+              "type": "number",
+              "description": "Guaranteed share of voice percentage (0-100)",
+              "minimum": 0,
+              "maximum": 100
+            },
+            "loop_duration_seconds": {
+              "type": "integer",
+              "description": "Duration of ad loop rotation in seconds",
+              "minimum": 1
+            },
+            "min_plays_per_hour": {
+              "type": "integer",
+              "description": "Minimum ad plays per hour for frequency guarantee",
+              "minimum": 0
+            },
+            "venue_package": {
+              "type": "string",
+              "description": "Named venue package identifier"
+            },
+            "estimated_impressions": {
+              "type": "integer",
+              "description": "Estimated impressions for the flat rate",
+              "minimum": 0
+            },
+            "daypart": {
+              "type": "string",
+              "description": "Specific daypart for time-based pricing"
+            }
+          },
+          "additionalProperties": false
         },
-        "min_plays_per_hour": {
-          "type": "integer",
-          "description": "Minimum number of times ad plays per hour (DOOH frequency guarantee)",
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
           "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "rate", "currency"],
+      "additionalProperties": false
+    },
+    {
+      "title": "Flat Rate Auction",
+      "description": "Auction-based flat rate - common for programmatic DOOH",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
         },
-        "venue_package": {
+        "pricing_model": {
           "type": "string",
-          "description": "Named venue package identifier for DOOH (e.g., 'times_square_network', 'airport_terminals')"
+          "const": "flat_rate",
+          "description": "Flat rate pricing"
         },
-        "estimated_impressions": {
-          "type": "integer",
-          "description": "Estimated impressions for this flat rate option (informational, commonly used with SOV or time-based DOOH)",
-          "minimum": 0
+        "is_fixed": {
+          "type": "boolean",
+          "const": false,
+          "description": "Auction-based pricing"
         },
-        "daypart": {
+        "price_guidance": {
+          "type": "object",
+          "description": "Pricing guidance for auction bidding",
+          "properties": {
+            "floor": {
+              "type": "number",
+              "description": "Minimum bid price - publisher will reject bids under this value",
+              "minimum": 0
+            },
+            "p25": {
+              "type": "number",
+              "description": "25th percentile winning price",
+              "minimum": 0
+            },
+            "p50": {
+              "type": "number",
+              "description": "Median winning price",
+              "minimum": 0
+            },
+            "p75": {
+              "type": "number",
+              "description": "75th percentile winning price",
+              "minimum": 0
+            },
+            "p90": {
+              "type": "number",
+              "description": "90th percentile winning price",
+              "minimum": 0
+            }
+          },
+          "required": ["floor"],
+          "additionalProperties": false
+        },
+        "currency": {
           "type": "string",
-          "description": "Specific daypart for time-based pricing (e.g., 'morning_commute', 'evening_prime', 'overnight')"
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "parameters": {
+          "type": "object",
+          "description": "Flat rate specific parameters (optional for DOOH)",
+          "properties": {
+            "duration_hours": {
+              "type": "number",
+              "description": "Duration in hours for DOOH pricing",
+              "minimum": 0
+            },
+            "sov_percentage": {
+              "type": "number",
+              "description": "Guaranteed share of voice percentage (0-100)",
+              "minimum": 0,
+              "maximum": 100
+            },
+            "loop_duration_seconds": {
+              "type": "integer",
+              "description": "Duration of ad loop rotation in seconds",
+              "minimum": 1
+            },
+            "min_plays_per_hour": {
+              "type": "integer",
+              "description": "Minimum ad plays per hour for frequency guarantee",
+              "minimum": 0
+            },
+            "venue_package": {
+              "type": "string",
+              "description": "Named venue package identifier"
+            },
+            "estimated_impressions": {
+              "type": "integer",
+              "description": "Estimated impressions for the flat rate",
+              "minimum": 0
+            },
+            "daypart": {
+              "type": "string",
+              "description": "Specific daypart for time-based pricing"
+            }
+          },
+          "additionalProperties": false
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
         }
       },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "price_guidance", "currency"],
       "additionalProperties": false
-    },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
     }
-  },
-  "required": ["pricing_option_id", "pricing_model", "currency", "is_fixed", "rate"],
-  "additionalProperties": false
+  ]
 }
diff --git a/static/schemas/source/pricing-options/vcpm-auction-option.json b/static/schemas/source/pricing-options/vcpm-auction-option.json
deleted file mode 100644
index d3a525e7..00000000
--- a/static/schemas/source/pricing-options/vcpm-auction-option.json
+++ /dev/null
@@ -1,68 +0,0 @@
-{
-  "$schema": "http://json-schema.org/draft-07/schema#",
-  "$id": "/schemas/pricing-options/vcpm-auction-option.json",
-  "title": "vCPM Auction Pricing Option",
-  "description": "Viewable Cost Per Mille (cost per 1,000 viewable impressions) with auction-based pricing - impressions meeting MRC viewability standard (50% pixels in-view for 1 second for display, 2 seconds for video)",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'vcpm_usd_auction')"
-    },
-    "pricing_model": {
-      "type": "string",
-      "const": "vcpm",
-      "description": "Cost per 1,000 viewable impressions (MRC standard)"
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": false
-    },
-    "price_guidance": {
-      "type": "object",
-      "description": "Statistical guidance for auction pricing",
-      "properties": {
-        "floor": {
-          "type": "number",
-          "description": "Minimum acceptable bid price",
-          "minimum": 0
-        },
-        "p25": {
-          "type": "number",
-          "description": "25th percentile of recent winning bids",
-          "minimum": 0
-        },
-        "p50": {
-          "type": "number",
-          "description": "Median of recent winning bids",
-          "minimum": 0
-        },
-        "p75": {
-          "type": "number",
-          "description": "75th percentile of recent winning bids",
-          "minimum": 0
-        },
-        "p90": {
-          "type": "number",
-          "description": "90th percentile of recent winning bids",
-          "minimum": 0
-        }
-      },
-      "required": ["floor"]
-    },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
-    }
-  },
-  "required": ["pricing_option_id", "pricing_model", "currency", "price_guidance", "is_fixed"],
-  "additionalProperties": false
-}
diff --git a/static/schemas/source/pricing-options/vcpm-fixed-option.json b/static/schemas/source/pricing-options/vcpm-fixed-option.json
deleted file mode 100644
index b9287f29..00000000
--- a/static/schemas/source/pricing-options/vcpm-fixed-option.json
+++ /dev/null
@@ -1,41 +0,0 @@
-{
-  "$schema": "http://json-schema.org/draft-07/schema#",
-  "$id": "/schemas/pricing-options/vcpm-fixed-option.json",
-  "title": "vCPM Fixed Rate Pricing Option",
-  "description": "Viewable Cost Per Mille (cost per 1,000 viewable impressions) with guaranteed fixed rate - impressions meeting MRC viewability standard (50% pixels in-view for 1 second for display, 2 seconds for video)",
-  "type": "object",
-  "properties": {
-    "pricing_option_id": {
-      "type": "string",
-      "description": "Unique identifier for this pricing option within the product (e.g., 'vcpm_usd_guaranteed')"
-    },
-    "pricing_model": {
-      "type": "string",
-      "const": "vcpm",
-      "description": "Cost per 1,000 viewable impressions (MRC standard)"
-    },
-    "rate": {
-      "type": "number",
-      "description": "Fixed vCPM rate (cost per 1,000 viewable impressions)",
-      "minimum": 0
-    },
-    "currency": {
-      "type": "string",
-      "description": "ISO 4217 currency code",
-      "pattern": "^[A-Z]{3}$",
-      "examples": ["USD", "EUR", "GBP", "JPY"]
-    },
-    "is_fixed": {
-      "type": "boolean",
-      "description": "Whether this is a fixed rate (true) or auction-based (false)",
-      "const": true
-    },
-    "min_spend_per_package": {
-      "type": "number",
-      "description": "Minimum spend requirement per package using this pricing option, in the specified currency",
-      "minimum": 0
-    }
-  },
-  "required": ["pricing_option_id", "pricing_model", "rate", "currency", "is_fixed"],
-  "additionalProperties": false
-}
diff --git a/static/schemas/source/pricing-options/vcpm-option.json b/static/schemas/source/pricing-options/vcpm-option.json
new file mode 100644
index 00000000..c34d8e26
--- /dev/null
+++ b/static/schemas/source/pricing-options/vcpm-option.json
@@ -0,0 +1,114 @@
+{
+  "$schema": "http://json-schema.org/draft-07/schema#",
+  "$id": "/schemas/pricing-options/vcpm-option.json",
+  "title": "vCPM Pricing Option",
+  "description": "Viewable Cost Per Mille (cost per 1,000 viewable impressions) pricing - supports both fixed rate and auction-based pricing",
+  "oneOf": [
+    {
+      "title": "vCPM Fixed Rate",
+      "description": "Fixed vCPM rate - common for viewability-guaranteed deals",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "vcpm",
+          "description": "Cost per 1,000 viewable impressions"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": true,
+          "description": "Fixed rate pricing"
+        },
+        "rate": {
+          "type": "number",
+          "description": "Fixed vCPM rate (cost per 1,000 viewable impressions)",
+          "minimum": 0
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "rate", "currency"],
+      "additionalProperties": false
+    },
+    {
+      "title": "vCPM Auction",
+      "description": "Auction-based vCPM pricing - common for programmatic inventory with viewability guarantee",
+      "type": "object",
+      "properties": {
+        "pricing_option_id": {
+          "type": "string",
+          "description": "Unique identifier for this pricing option within the product"
+        },
+        "pricing_model": {
+          "type": "string",
+          "const": "vcpm",
+          "description": "Cost per 1,000 viewable impressions"
+        },
+        "is_fixed": {
+          "type": "boolean",
+          "const": false,
+          "description": "Auction-based pricing"
+        },
+        "price_guidance": {
+          "type": "object",
+          "description": "Pricing guidance for auction bidding",
+          "properties": {
+            "floor": {
+              "type": "number",
+              "description": "Minimum bid price - publisher will reject bids under this value",
+              "minimum": 0
+            },
+            "p25": {
+              "type": "number",
+              "description": "25th percentile winning price",
+              "minimum": 0
+            },
+            "p50": {
+              "type": "number",
+              "description": "Median winning price",
+              "minimum": 0
+            },
+            "p75": {
+              "type": "number",
+              "description": "75th percentile winning price",
+              "minimum": 0
+            },
+            "p90": {
+              "type": "number",
+              "description": "90th percentile winning price",
+              "minimum": 0
+            }
+          },
+          "required": ["floor"],
+          "additionalProperties": false
+        },
+        "currency": {
+          "type": "string",
+          "description": "ISO 4217 currency code",
+          "pattern": "^[A-Z]{3}$",
+          "examples": ["USD", "EUR", "GBP", "JPY"]
+        },
+        "min_spend_per_package": {
+          "type": "number",
+          "description": "Minimum spend requirement per package using this pricing option",
+          "minimum": 0
+        }
+      },
+      "required": ["pricing_option_id", "pricing_model", "is_fixed", "price_guidance", "currency"],
+      "additionalProperties": false
+    }
+  ]
+}