diff --git a/blocks/start/start.js b/blocks/start/start.js
index bb2fc18e..237dcb0c 100644
--- a/blocks/start/start.js
+++ b/blocks/start/start.js
@@ -32,6 +32,79 @@ const AEM_TEMPLATES = [
   },
 ];
 
+const ORG_CONFIG = `{
+    "data": {
+        "total": 1,
+        "limit": 1,
+        "offset": 0,
+        "data": [{}]
+    },
+    "permissions": {
+        "total": 2,
+        "limit": 2,
+        "offset": 0,
+        "data": [
+          {
+              "path": "CONFIG",
+              "groups": "{{EMAIL}}",
+              "actions": "write",
+              "comments": "The ability to set configurations for an org."
+          },
+          {
+              "path": "/ + **",
+              "groups": "{{EMAIL}}",
+              "actions": "write",
+              "comments": "The ability to create content."
+          }
+        ]
+    },
+    ":names": [
+        "data",
+        "permissions"
+    ],
+    ":version": 3,
+    ":type": "multi-sheet"
+}`;
+
+async function fetchConfig(org, body) {
+  let opts;
+  if (body) opts = { method: 'POST', body };
+
+  return daFetch(`${DA_ORIGIN}/config/${org}/`, opts);
+}
+
+export async function loadConfig(org) {
+  const resp = await fetchConfig(org);
+
+  const result = { status: resp.status };
+
+  if (!resp.ok) {
+    if (resp.status === 403 && resp.status === 401) {
+      result.message = 'You are not authorized to change this organization.';
+    }
+  } else {
+    const json = await resp.json();
+    if (json) result.json = json;
+  }
+
+  return result;
+}
+
+export async function saveConfig(org, email, existingConfig) {
+  const defConfigStr = ORG_CONFIG.replaceAll('{{EMAIL}}', email);
+  const defConfig = JSON.parse(defConfigStr);
+
+  // Preserve the existing config
+  if (existingConfig?.data) defConfig.data = existingConfig;
+
+  const body = new FormData();
+  body.append('config', JSON.stringify(defConfig));
+
+  const resp = await fetchConfig(org, body);
+
+  return { status: resp.status };
+}
+
 class DaStart extends LitElement {
   static properties = {
     activeStep: { state: true },
@@ -140,9 +213,39 @@ class DaStart extends LitElement {
 
   async submitForm(e) {
     e.preventDefault();
+    const siteUrl = e.target.action;
+
+    // Check if user is signed in
+    if (!window.adobeIMS?.isSignedInUser()) {
+      this._errorText = 'You need to sign in first.';
+      return;
+    }
+
     this._loading = true;
-    const opts = { method: 'PUT' };
-    const resp = await daFetch(e.target.action, opts);
+
+    const { status: orgLoadStatus } = await loadConfig(this.org);
+    if (orgLoadStatus === 404) {
+      // Check if user has an email address
+      const { email } = await window.adobeIMS.getProfile();
+      if (!email) {
+        this._errorText = 'Make sure your profile contains an email address.';
+        this._loading = false;
+        return;
+      }
+
+      const { status: orgSaveStatus } = await saveConfig(this.org, email);
+      if (orgSaveStatus !== 201) {
+        if (orgSaveStatus === 401 || orgSaveStatus === 403) {
+          this._errorText = 'You are not authorized to create this org. Check your permissions.';
+        } else {
+          this._errorText = 'The org could not be created. Check the console logs or contact an administrator.';
+        }
+        this._loading = false;
+        return;
+      }
+    }
+
+    const resp = await daFetch(siteUrl, { method: 'PUT' });
     this._loading = false;
     if (!resp.ok) {
       if (resp.status === 401 || resp.status === 403) {
@@ -152,6 +255,7 @@ class DaStart extends LitElement {
       }
       return;
     }
+
     this.goToNextStep(e);
   }
 
@@ -205,7 +309,7 @@ class DaStart extends LitElement {
           </ul>
         </div>
         <div class="text-container">
-          <p>Don't forget the <a href="https://da.live/bot">AEM Code Bot</a>.</p>
+          <p>Don't forget to add the <a href="https://da.live/bot">AEM Code Sync App</a> to your repository.</p>
         </div>
       </div>
     `;