From 2d0950e191ca5f42337d2aa7c5abd293e983cf79 Mon Sep 17 00:00:00 2001 From: ali javid <46838472+0xjavid@users.noreply.github.com> Date: Mon, 20 Oct 2025 23:43:31 +0330 Subject: [PATCH] Update editorial-style-guide.md --- guides/editorial-style-guide.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/guides/editorial-style-guide.md b/guides/editorial-style-guide.md index fdaa39e..e28c09c 100644 --- a/guides/editorial-style-guide.md +++ b/guides/editorial-style-guide.md @@ -72,7 +72,7 @@ Assume your audience includes crypto newcomers. Use analogies and examples to ma ## Tone and Voice -”Although tone and voice are often used together, they are not at all the same thing. Voice is the overall **personality** of your brand and can be described in adjectives like helpful, witty, or friendly. \[…] your brand’s voice will not change. However, tone, or tone of voice, is the attitude of your writing for a particular content piece.” - Shelby Crawford +”Although tone and voice are often used together, they are not at all the same thing. Voice is the overall **personality** of your brand and can be described in adjectives like helpful, witty, or friendly. \[…] your brand’s voice will not change. However, tone, or tone of voice, is the attitude of your writing for a particular content piece.” - Shelby Crawford. **Voice**