🧱 Brand Plan and System Scaffold

A structured system for organizing brand strategy, visual assets, and design implementation.
Built to scale with clarity across teams, tools, and touchpoints.

📌 Live Notion Template:
Brand Plan Template on Notion

This Notion workspace includes:

• ✅ Brand Color Matrix
• ✅ Logotype Combination Matrix
• ✅ Design Elements Matrix
• ✅ Typography Matrix

The Brand Plan + System Scaffold is an evolving, living framework.

Note:
The brand matrices (Logotypes, Color, Typography, Design Elements) are already installed and configured in the Notion template.
This system is a developing work in process — modular, adaptable, and continuously improving.

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🎯 Purpose

This project turns a strategic brand plan into a functional, scalable system.
It serves as a practical toolset for teams that need to manage creative consistency across websites, printed media, digital platforms, and organizational workflows.

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🧰 What's Inside

1. 📁 design_brand_plan_assets/ — Visual Asset Framework

This is a structured, scalable folder system for organizing real creative outputs, ready for use across design, development, and documentation workflows.

Includes export-ready asset folders:

• Colors → design_brand_plan_assets_color/
• Typography → design_brand_plan_assets_typography/
• Design Elements → design_brand_plan_assets_elements/
• Logotypes → design_brand_plan_assets_logos/

The structure is optimized for versioning, clarity, and handoff across platforms like Webflow, Figma, Notion, or GitHub. Each folder reflects semantic categories that match the Brand Plan's logic — but operates as a real-world production layer.

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2. 📐 Brand Plan Template + Strategy Docs

• Brand_Plan_Template_Notion Page.md
  This is the master outline that scaffolds the entire brand system. It's designed to be used in Notion or adapted to other documentation platforms.

The Brand Plan includes four main sections:

1. Brand Discovery / Excavation

• Clarifies the brand’s name, goals, audience, offer, value proposition, and core identity.
• Explores differentiation, SWOT, and competitive position.

2. Brand Direction / Building

• Defines personality, archetype, tone, and visual identity cues.
• Includes mission, vision, values, and positioning.

3. Brand Messaging / Amplification

• Develops themes, essence, elevator pitch, messaging pillars, and story.
• Helps guide marketing, web copy, and campaign strategy.

4. Brand Design / Visual Identity

• Maps out logotypes, color palette, typography system, and design elements.
• Built to align with Webflow, Figma, and web-based design workflows.

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3. 📊 Visual Identity Matrices

Structured .csv and Notion-compatible databases for scalable visual decisions:

• Brand Logotypes Combination Matrix
• Brand Color Matrix
• Brand Typography Matrix
• Brand Design Elements Matrix

Each matrix supports filtering, asset creation, and strategy alignment. Designed to plug into Notion, Airtable, or spreadsheet-based tools for visual documentation and planning.

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🧭 Philosophy

This system bridges strategic planning and execution — from brand clarity to consistent output.

It supports:

• Creative teams building scalable systems
• Designers managing asset libraries and identity logic
• Builders of internal tools, brand books, or design systems

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⚙️ How to Use

1. Duplicate the folder and structure into your working directory
2. Load the matrices into Notion or Airtable to create connected databases
3. Drop in real logo files, typefaces, color swatches, and design assets
4. Customize the brand plan to match your team’s mission, tone, and structure

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🧪 Status

This repository is modular and evolving.
It’s a foundation — not a finished product. Use it, shape it, remix it.

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🪪 License + Credits

Open for adaptation. No attribution required, but always appreciated.
Inspired by systems thinking, open-source collaboration, and creative flexibility.