The difficulty of reporting on issues like net-effect of increased bike mode-share and why we tend to focus on news-byte-able stories such as this, when the reality is so much more nuanced and actually counter to these types of articles. Net safety goes up with increase in modeshare.
Relate this to reporting on environmental issues, etc. Is it human nature to be skeptical of new ideas/new players in the space? Link to Feminine way to ride a bike, Why bikes make Smart People Say Dumb Things, Ride Like a Girl.