diff --git a/src/context.js b/src/context.js
index c60760a..517dda4 100644
--- a/src/context.js
+++ b/src/context.js
@@ -14,6 +14,11 @@ export const INTERNAL_CONFIRMATIONS_KEY = 'experiments.confirmationsInternal';
 
 export const DEFAULT_QUEUE_LIMIT = 50;
 
+// Storage type constants
+export const STORAGE_TYPE_USER = 'user';
+export const STORAGE_TYPE_SESSION = 'session';
+export const STORAGE_TYPE_NONE = 'none';
+
 /**
  * The EvolvContext provides functionality to manage data relating to the client state, or context in which the
  * variants will be applied.
@@ -27,6 +32,86 @@ function EvolvContext(store) {
   let remoteContext;
   let localContext;
   let initialized = false;
+  let persistenceMapping = {}; // Maps keys to storage types
+
+    // Storage utility functions
+  function getStorageKey(key) {
+    return 'evolv_' + (uid || 'default') + '_' + key;
+  }
+
+  function saveToStorage(key, value, storageType, isLocal) {
+    if (!storageType || storageType === STORAGE_TYPE_NONE) return;
+
+    const storageKey = getStorageKey(key);
+    const storageData = {
+      value: value,
+      isLocal: !!isLocal
+    };
+
+    try {
+      const serializedValue = JSON.stringify(storageData);
+      if (storageType === STORAGE_TYPE_USER && typeof localStorage !== 'undefined') {
+        localStorage.setItem(storageKey, serializedValue);
+      } else if (storageType === STORAGE_TYPE_SESSION && typeof sessionStorage !== 'undefined') {
+        sessionStorage.setItem(storageKey, serializedValue);
+      }
+    } catch (e) {
+      // Silently fail if storage is not available or quota exceeded
+      console.warn('Evolv: Failed to save to storage:', e.message);
+    }
+  }
+
+  function loadFromStorage(key, storageType) {
+    if (!storageType || storageType === STORAGE_TYPE_NONE) return undefined;
+
+    const storageKey = getStorageKey(key);
+
+    try {
+      let storedValue;
+      if (storageType === STORAGE_TYPE_USER && typeof localStorage !== 'undefined') {
+        storedValue = localStorage.getItem(storageKey);
+      } else if (storageType === STORAGE_TYPE_SESSION && typeof sessionStorage !== 'undefined') {
+        storedValue = sessionStorage.getItem(storageKey);
+      }
+
+      if (!storedValue) return undefined;
+
+      return JSON.parse(storedValue); // Expected format: {value: actualValue, isLocal: boolean}
+    } catch (e) {
+      // Silently fail if storage is not available or value is not parseable
+      console.warn('Evolv: Failed to load from storage:', e.message);
+      return undefined;
+    }
+  }
+
+    function removeFromStorage(key, storageType) {
+    if (!storageType || storageType === STORAGE_TYPE_NONE) return;
+
+    const storageKey = getStorageKey(key);
+
+    try {
+      if (storageType === STORAGE_TYPE_USER && typeof localStorage !== 'undefined') {
+        localStorage.removeItem(storageKey);
+      } else if (storageType === STORAGE_TYPE_SESSION && typeof sessionStorage !== 'undefined') {
+        sessionStorage.removeItem(storageKey);
+      }
+    } catch (e) {
+      // Silently fail if storage is not available
+      console.warn('Evolv: Failed to remove from storage:', e.message);
+    }
+  }
+
+    function loadPersistedData() {
+    Object.keys(persistenceMapping).forEach(function(key) {
+      const storageType = persistenceMapping[key];
+      const storageData = loadFromStorage(key, storageType);
+
+      if (storageData !== undefined) {
+        const targetContext = storageData.isLocal ? localContext : remoteContext;
+        objects.setKeyToValue(key, storageData.value, targetContext);
+      }
+    });
+  }
 
   /**
    * A unique identifier for the participant.
@@ -60,6 +145,10 @@ function EvolvContext(store) {
     uid = _uid;
     remoteContext = _remoteContext ? objects.deepClone(_remoteContext) : {};
     localContext = _localContext ? objects.deepClone(_localContext) : {};
+
+    // Load any persisted data
+    loadPersistedData();
+
     initialized = true;
     emit(this, CONTEXT_INITIALIZED, this.resolve());
   };
@@ -100,6 +189,11 @@ function EvolvContext(store) {
 
     objects.setKeyToValue(key, value, context);
 
+    // Handle persistence if configured
+    if (persistenceMapping[key]) {
+      saveToStorage(key, value, persistenceMapping[key], local);
+    }
+
     const updated = this.resolve();
     if (typeof before === 'undefined') {
       emit(this, CONTEXT_VALUE_ADDED, key, value, local, updated);
@@ -141,6 +235,13 @@ function EvolvContext(store) {
       context = remoteContext;
     }
 
+    // Handle persistence for all updated keys
+    Object.keys(flattened).forEach(function(key) {
+      if (persistenceMapping[key]) {
+        saveToStorage(key, flattened[key], persistenceMapping[key], local);
+      }
+    });
+
     const thisRef = this;
     const updated = this.resolve();
     Object.keys(flattened).forEach(function(key) {
@@ -163,11 +264,16 @@ function EvolvContext(store) {
    */
   this.remove = function(key) {
     ensureInitialized();
-    const local = objects.removeValueForKey(key, localContext);
+        const local = objects.removeValueForKey(key, localContext);
     const remote = objects.removeValueForKey(key, remoteContext);
     const removed = local || remote;
 
     if (removed) {
+      // Remove from persistent storage if key was removed
+      if (persistenceMapping[key]) {
+        removeFromStorage(key, persistenceMapping[key]);
+      }
+
       const updated = this.resolve();
       emit(this, CONTEXT_VALUE_REMOVED, key, !remote, updated);
       emit(this, CONTEXT_CHANGED, updated);
@@ -230,7 +336,51 @@ function EvolvContext(store) {
     const newArray = combined.slice(combined.length - limit);
 
     return this.set(key, newArray, local);
-  }
+  };
+
+  /**
+   * Configures persistence for a specific key.
+   *
+   * @param {String} key The key to configure persistence for.
+   * @param {String} storageType The storage type: 'user' (localStorage), 'session' (sessionStorage), or 'none'.
+   */
+  this.configurePersistence = function(key, storageType) {
+    if (!key || typeof key !== 'string') {
+      throw new Error('Evolv: Key must be a non-empty string');
+    }
+
+    if (![STORAGE_TYPE_USER, STORAGE_TYPE_SESSION, STORAGE_TYPE_NONE].includes(storageType)) {
+      throw new Error('Evolv: Storage type must be "user", "session", or "none"');
+    }
+
+    if (storageType === STORAGE_TYPE_NONE) {
+      // Remove persistence mapping
+      delete persistenceMapping[key];
+      // Remove any existing stored data
+      removeFromStorage(key, STORAGE_TYPE_USER);
+      removeFromStorage(key, STORAGE_TYPE_SESSION);
+    } else {
+                  // Set new persistence mapping
+      persistenceMapping[key] = storageType;
+
+      // If the key already exists in context and context is initialized, save it with the new storage type
+      if (initialized) {
+        // Check if value exists in local context first, then remote
+        let currentValue, isLocal;
+        if (objects.hasKey(key, localContext)) {
+          currentValue = objects.getValueForKey(key, localContext);
+          isLocal = true;
+        } else if (objects.hasKey(key, remoteContext)) {
+          currentValue = objects.getValueForKey(key, remoteContext);
+          isLocal = false;
+        }
+
+        if (currentValue !== undefined) {
+          saveToStorage(key, currentValue, storageType, isLocal);
+        }
+      }
+    }
+  };
 }
 
 export default EvolvContext;
diff --git a/src/tests/context.test.js b/src/tests/context.test.js
index 5f114f3..45246d9 100644
--- a/src/tests/context.test.js
+++ b/src/tests/context.test.js
@@ -1,5 +1,5 @@
 import chai from 'chai';
-import Context, { CONTEXT_VALUE_ADDED, CONTEXT_VALUE_CHANGED } from '../context.js';
+import Context, { CONTEXT_VALUE_ADDED, CONTEXT_VALUE_CHANGED, STORAGE_TYPE_USER, STORAGE_TYPE_SESSION, STORAGE_TYPE_NONE } from '../context.js';
 import Store from '../store.js';
 import { waitFor } from '../waitforit.js';
 
@@ -36,6 +36,135 @@ describe('context', () => {
     });
   });
 
+  describe('persistence', () => {
+    let context;
+    beforeEach(() => {
+      context = new Context();
+      context.initialize('test-persistence', {}, {});
+      // Clear any existing stored data
+      if (typeof localStorage !== 'undefined') {
+        localStorage.clear();
+      }
+      if (typeof sessionStorage !== 'undefined') {
+        sessionStorage.clear();
+      }
+    });
+
+    it('should configure persistence for a key', () => {
+      expect(() => context.configurePersistence('user.preference', STORAGE_TYPE_USER)).to.not.throw();
+      expect(() => context.configurePersistence('session.data', STORAGE_TYPE_SESSION)).to.not.throw();
+      expect(() => context.configurePersistence('temp.data', STORAGE_TYPE_NONE)).to.not.throw();
+    });
+
+    it('should throw error for invalid key', () => {
+      expect(() => context.configurePersistence('', STORAGE_TYPE_USER)).to.throw('Evolv: Key must be a non-empty string');
+      expect(() => context.configurePersistence(null, STORAGE_TYPE_USER)).to.throw('Evolv: Key must be a non-empty string');
+    });
+
+    it('should throw error for invalid storage type', () => {
+      expect(() => context.configurePersistence('test.key', 'invalid')).to.throw('Evolv: Storage type must be "user", "session", or "none"');
+    });
+
+    it('should save and retrieve data with persistence disabled by default', () => {
+      context.set('test.key', 'test-value');
+      expect(context.get('test.key')).to.equal('test-value');
+
+      // Create new context instance to simulate page reload
+      const newContext = new Context();
+      newContext.initialize('test-persistence', {}, {});
+      expect(newContext.get('test.key')).to.be.undefined;
+    });
+
+    // Note: These tests would work in a browser environment with localStorage/sessionStorage
+    // In Node.js test environment, they will just verify the API works without throwing errors
+    it('should handle storage operations gracefully in non-browser environment', () => {
+      expect(() => {
+        context.configurePersistence('user.data', STORAGE_TYPE_USER);
+        context.set('user.data', { id: 123, name: 'Test User' });
+      }).to.not.throw();
+
+      expect(() => {
+        context.configurePersistence('session.data', STORAGE_TYPE_SESSION);
+        context.set('session.data', [1, 2, 3]);
+      }).to.not.throw();
+    });
+
+    it('should remove persistence configuration when set to none', () => {
+      context.configurePersistence('test.key', STORAGE_TYPE_USER);
+      context.set('test.key', 'value');
+
+      // Remove persistence
+      context.configurePersistence('test.key', STORAGE_TYPE_NONE);
+
+      // This should work without throwing errors
+      expect(context.get('test.key')).to.equal('value');
+    });
+
+        it('should persist local context values and restore them to local context', () => {
+      context.configurePersistence('local.key', STORAGE_TYPE_USER);
+      context.set('local.key', 'local-value', true); // Set as local
+
+      expect(context.get('local.key')).to.equal('local-value');
+
+      // Verify the value was persisted and can be restored to local context
+      // In a browser environment, this would actually work with localStorage
+      // In Node.js, we just verify the API works without throwing errors
+             expect(() => {
+         const newContext = new Context();
+         newContext.configurePersistence('local.key', STORAGE_TYPE_USER);
+         newContext.initialize('test-persistence', {}, {});
+       }).to.not.throw();
+     });
+
+     it('should restore local and remote values to correct contexts with mock storage', () => {
+       // Mock localStorage for this test
+       const mockStorage = {};
+       const originalLocalStorage = global.localStorage;
+
+       global.localStorage = {
+         setItem: (key, value) => { mockStorage[key] = value; },
+         getItem: (key) => mockStorage[key] || null,
+         removeItem: (key) => { delete mockStorage[key]; },
+         clear: () => { for (let key in mockStorage) delete mockStorage[key]; }
+       };
+
+       try {
+         const ctx1 = new Context();
+         ctx1.initialize('test-user', {}, {});
+
+                  // Configure persistence for both local and remote values
+         ctx1.configurePersistence('remote.value', STORAGE_TYPE_USER);
+         ctx1.configurePersistence('local.value', STORAGE_TYPE_USER);
+
+         // Set values in different contexts
+         ctx1.set('remote.value', 'remote-data', false); // remote context
+         ctx1.set('local.value', 'local-data', true);    // local context
+
+         // Create new context to simulate page reload
+         const ctx2 = new Context();
+         ctx2.configurePersistence('remote.value', STORAGE_TYPE_USER);
+         ctx2.configurePersistence('local.value', STORAGE_TYPE_USER);
+         ctx2.initialize('test-user', {}, {});
+
+         // Verify values are restored to correct contexts
+         expect(ctx2.get('remote.value')).to.equal('remote-data');
+         expect(ctx2.get('local.value')).to.equal('local-data');
+
+                  // Verify they're in the correct underlying contexts
+         expect(ctx2.remoteContext.remote.value).to.equal('remote-data');
+         expect(ctx2.localContext.local.value).to.equal('local-data');
+
+         // Local value should not be in remote context and vice versa
+         expect(ctx2.remoteContext.local).to.be.undefined;
+         expect(ctx2.localContext.remote).to.be.undefined;
+
+       } finally {
+         // Restore original localStorage
+         global.localStorage = originalLocalStorage;
+       }
+     });
+  });
+
   describe('update', () => {
     const options = {
       version: 1,
diff --git a/src/types.d.ts b/src/types.d.ts
index d6f684f..2436911 100644
--- a/src/types.d.ts
+++ b/src/types.d.ts
@@ -157,6 +157,8 @@ export interface WebRemoteContext extends RemoteContext {
 
 export interface LocalContext extends Record<string, any> {}
 
+export type StorageType = 'user' | 'session' | 'none';
+
 export class EvolvContext {
   uid: string;
   remoteContext: RemoteContext | WebRemoteContext;
@@ -171,6 +173,7 @@ export class EvolvContext {
   get<T = any>(key: string): T;
   contains(key: string): boolean;
   pushToArray(key: string, value: any, local?: boolean, limit?: number): boolean;
+  configurePersistence(key: string, storageType: StorageType): void;
 }
 
 export default EvolvClient;