After looking at [the work](https://github.com/openlexington/gethelplex/blob/gh-pages/src/data/analytics.js) Code for Boston already put into pushing events directly to Google Analytics, I reckon we'd get a lot of insight from it. We would need to: - remove [Google Tag Manager](https://github.com/openlexington/gethelplex/blob/gh-pages/index.html#L16) as the connection to Google Analytics - add our GA [property ID](https://github.com/openlexington/gethelplex/blob/gh-pages/src/data/analytics.js#L13) - enable the analytics script in [script.js](https://github.com/openlexington/gethelplex/blob/gh-pages/src/script.js#L50)