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The first semester focuses on establishing an entrepreneurial mindset, the second semester focus on finding an idea and a team,the practical training will focus on practically implementing an idea.
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We suggest taking in 50 students for the 1^st^ and 2^nd^ semester
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We suggest taking in 10 teams for the practical training whereby teams shall have 2 -- 3 members and need to qualify to be selected
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We suggest not to force students to find members within the group, but they can find a co-founder outside the group as long as the team leader him/herself participated in semester 1 and 2.
- Students understand innovation
- Students understand how to build a startup
- Students know how to develop viable ideas
- Students understand business models
| 1 | Introductions, Journey of a startup + how to find co-founders + productivity hacks | Discussion and reflection, getting to know each-other | Prepare content, Train content, provide feedback | Journey of a startup, Icebreaker games | Students understand what it takes to build a startup and are excited for the program | Trainer facilitation, hard-copy templates, projector, speaker |
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| 2 | SDGs, How to find a problem worth-solving and how to evaluate ideas | Idea brainstorming and evaluation | Prepare content, Train content, provide feedback | Idea evaluation tool | Students understand how to develop a viable idea | Trainer facilitation, hard-copy templates, projector, speaker |
| 3 | Mini Design-Thinking challenge I | Practical solving a problem with Design-Thinking | Prepare content, Train content, provide feedback | Design-Thinking methods | Students practically learn methods of Design-Thinking | Trainer facilitation, hard-copy templates, projector, speaker |
| 4 | Mini Design-Thinking challenge II | Analyzing viability of developed ideas | Prepare content, Train content, provide feedback | Design-Thinking methods | Students practically learn methods of Design-Thinking | Trainer facilitation, hard-copy templates, projector, speaker |
| 5 | Introduction to Business Models and the Lean Canvas | Brainstorming business models | Prepare content, Train content, provide feedback | Lean Canvas | Students understand business models | Trainer facilitation, hard-copy templates, projector, speaker |
| 6 | Founder Story 1: Product Innovation | Business idea analysis; Discussion and reflection on input | Reach out to founders, organize session, provide feedback to students ideas | Videos or workshop | Students get exposed to the real journey of a founder, a new business model and opportunities in the industry and related SDG | Trainer facilitation, hard-copy templates, projector, speaker Transport for founder in case of physical talk |
| 7 | Founder Story 2: Service Innovation | Business idea analysis; Discussion and reflection on input | Reach out to founders, organize session, provide feedback to students ideas | Videos or workshop | Students get exposed to the real journey of a founder, a new business model and opportunities in the industry and related SDG | Trainer facilitation, hard-copy templates, projector, speaker Transport for founder in case of physical talk |
| 8 | Founder Story 3: Distribution Innovation | Business idea analysis; Discussion and reflection on input | Reach out to founders, organize session, provide feedback to students ideas | Videos or workshop | Students get exposed to the real journey of a founder, a new business model and opportunities in the industry and related SDG | Trainer facilitation, hard-copy templates, projector, speaker Transport for founder in case of physical talk |
| 9 | Founder Story 4: How to stay productive and mentally healthy | Business idea analysis; Discussion and reflection on input | Reach out to founders, organize session, provide feedback to students ideas | Videos or workshop | Students get exposed to the real journey of a founder, a new business model and opportunities in the industry and related SDG | Trainer facilitation, hard-copy templates, projector, speaker Transport for founder in case of physical talk |
| 10 | Reflection and wrap up | Business idea analysis; Discussion and reflection | Guide reflection | Reflection tools | Students reflect on their learnings from the semester to deepen transfer | Trainer facilitation, hard-copy templates, projector, speaker |
- Students have a viable idea + a team
| 1 | Recap of previous semester + outlook for new semester: Find an idea + co-founder | Presenting ideas, they have currently | Feedback on ideas | Summary document | Students are reminded of lessons learnt from last semester | Trainer facilitation, hard-copy templates, projector, speaker |
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| 2 | Industry Deep-Dive | Students get more insights in specific industries, learn trends and ideate business opportunities | Invite speakers from the industry, prepare session | Industry trend tool | Students are exposed to trends and identify potential business ideas. | Trainer facilitation, hard-copy templates, projector, speaker |
| 3 | Industry Deep-Dive | Students get more insights in specific industries, learn trends and ideate business opportunities | Invite speakers from the industry, prepare session | Industry trend tool | Students are exposed to trends and identify potential business ideas. | Trainer facilitation, hard-copy templates, projector, speaker |
| 4 | Introduction to structured market research | Students conduct more background research about their idea | Prepare content, train, feedback for students | Market research tool | Students know how to analyze the market for their own idea. | Trainer facilitation, hard-copy templates, projector, speaker |
| 5 | Introduction to how to talk to users | Students talk to a number of their target group to understand the problem from a user-perspective | Prepare content, train, feedback for students | User research tool | Students know how to talk to users to understand problems in depth. | Trainer facilitation, hard-copy templates, projector, speaker |
| 6 | Introduction to competitor analysis | Students analyses existing alternatives | Prepare content, train, feedback for students | Competitor Analysis tool | Students know how to analyze what’s already in the market and how to position themselves better. | Trainer facilitation, hard-copy templates, projector, speaker |
| 7 | Concept presentations | Students present their ideas | Feedback for students | Evaluation Grid | Students know how to refine their ideas. | Trainer facilitation, hard-copy templates, projector, speaker |
| 8 | Concept presentations | Students present their ideas | Feedback for students | Evaluation Grid | Students know how to refine their ideas. | Trainer facilitation, hard-copy templates, projector, speaker |
| 9 | Open space for individual needs | Students improve their ideas | Individual support | Students can get more individual support in refinement of their ideas. | Trainer facilitation, hard-copy templates, projector, speaker | |
| 10 | Open space for individual needs | Students improve their ideas | Individual support | Students can get more individual support in refinement of their ideas. | Trainer facilitation, hard-copy templates, projector, speaker |
Outcome:
- Students have a first product / service and paying customers
Starter Bootcamp 3 – 5 days (Week 1)
- 1 full-day training session per week (for remaining 7 weeks)
- Practical work of students during the week (7 weeks)
- Friday progress presentations (7)
| WEEK | DATE | COACHING STAGE | ACTIVITY FOR INCUBATES | ACTIVITY FOR COACHES | TOOL | EXPECTED OUTPUT | EXPECTED BUDGET/ RESOURCES |
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| 1 | 3-5 days | Starter bootcamp (3 days) to set the base of the startup journey + soft skills (productivity training, soft skills, leadership) | Intensified Market research (talk to target group, speak to experts, analyses existing alternatives) | Provide input on: Journey Market research Productivity Leadership | Productivity tools | Students know the journey ahead, have validated the problem in-depth and have tools at hand to work more productively. | Meals for 5 days, transport facilitation trainer |
| 2 | 1-2 days | Full day training on Idea and UVP refinement; Demand testing | Students refine their ideas and unique value proposition and carry out practical demand test | Input on: Persona Solution UVP Market and sales channels Demand testing | Persona template, Demand testing templates | Students have refined their value proposition and solution and testing real demand from the market. | Meals for 1 – 2 days, transport facilitation trainer |
| 2 | Friday, half-day | Progress presentations from all teams | Presentations | Feedback | Students are held accountable to their progress and receive feedback | Lunch; transport facilitation trainer | |
| 3 | 1 day | Full-day training on MVP and lean product development | Students start building their MVP and try to get their first customers | Input on: MVP Lean product development Customer acquisition | MVP template; | Students know how to develop their product in the most minimal way. | Meals for 1 day, transport facilitation trainer |
| 3 | Friday, half-day | Progress presentations from all teams | Presentations | Feedback | Students are held accountable to their progress and receive feedback | Lunch; transport facilitation trainer | |
| 4 | 1 day | Full-day training on marketing, sales and customer relationships | Students continue building their MVP and try to get their first customers | Input on: Marketing Sales Customer relationships | CRM tool | Students have skills in marketing and sales and continue growing their customer base. | Meals for 1 day, transport facilitation trainer |
| 4 | Friday, half-day | Progress presentations from all teams | Presentations | Feedback | Students are held accountable to their progress and receive feedback | Lunch; transport facilitation trainer | |
| 5 | Full-day | Training on financial management and investment | Students do deep research on costs and calculate their break-even point. | Input on: Financial feasibility Unit economics Budgeting Investment | Accounting tool; Financial Feasibility tool | Students understand their unit economics in-depth, have simple book-keeping practices in place and understand what it takes to raise investment. | Meals for 1 day, transport facilitation trainer |
| 5 | Friday, half-day | Progress presentations from all teams | Presentations | Feedback | Students are held accountable to their progress and receive feedback | Lunch; transport facilitation trainer | |
| 6 | Full day | Training on pitch-deck development + strategic planning | Students continue building their MVP and try to get their first customers; students create their first pitch-deck | Input on: Pitch-deck Strategic planning | Pitch-Deck template; planning template | Students have a competitive pitch-deck mapping out their business and plan out the next steps after the practical training. | Meals for 1 day, transport facilitation trainer |
| 6 | Friday, half-day | Progress presentations | Students are held accountable to their progress and receive feedback | Lunch; transport facilitation trainer | |||
| 7 | Full day | Full-day training on pitching, business registration & compliance + check-in on progress | Input on Pitching Business registration Compliance | Factsheet on business registration and compliance | Students know how to pitch their business and the next legal steps to take. | Meals for 1 day, transport facilitation trainer | |
| 7 | Friday, half-day | Progress presentations | Students are held accountable to their progress and receive feedback | Lunch; transport facilitation trainer | |||
| 8 | Half-Day | Demo Day | Students practice pitching. | Feedback on pitching | Evaluation form | Students have pitches their businesses and received feedback. | Lunch; transport facilitation trainer |
| WEEK | DATE | COACHING STAGE | ACTIVITY FOR INCUBATES | ACTIVITY FOR COACHES | TOOL | EXPECTED OUTPUT | EXPECTED BUDGET/ RESOURCES |
|---|---|---|---|---|---|---|---|
We see three potential options.
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The university pays for a 6 -- 12 months accelerator program similar like the StartHub Catalyer which come with weekly individual mentorship and coaching.
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The university connects students to other accelerator programs / Hubs in TZ.
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Students apply to the StartHub Catalyzer program and startups which fit StartHub's criteria and agree to the terms and conditions can be taken on.