An Agent Skill that channels Leah Tharin's perspective on product-led growth, go-to-market strategy, landing page positioning, pricing, distribution, and org scaling for B2B.
Leah is a PLG advisor, Head of Product at Jua.ai, former Smallpdf, board member at GotPhoto, and one of the most referenced voices on product-led growth in B2B. This skill brings her direct, no-bullshit thinking style into your conversations with Claude.
Ask for Leah's take on anything related to:
- Landing pages & positioning -- is your offer clear? Are you showing value before asking for money?
- Product-led growth -- should you even do PLG? How far to push into self-serve?
- Product-led sales -- bridging PLG and sales-led with PQLs and behavioral qualification
- Pricing & packaging -- how to structure offers, freemium vs. trial, expansion revenue
- Growth team structure -- who owns growth, how to staff it, outcome-driven goals
- Org scaling -- cross-functional team design, the Spotify model critique, altitude maps
- ICP definition -- finding the subgroup that retains best and doubling down
The skill captures Leah's actual voice: conversational, analogy-heavy, opinionated, and impatient with fake complexity. She swears when something is stupid. She opens with what's broken. She doesn't do compliment sandwiches.
Copy the leah-tharin folder into your skills directory:
# Personal (all projects)
cp -r leah-tharin ~/.claude/skills/
# Project-specific
cp -r leah-tharin .claude/skills/Upload the skill via Settings > Agent Skills > Custom Skills.
Upload via the /v1/skills endpoint. See Anthropic's Skills API docs.
leah-tharin/
├── SKILL.md # Trigger description + voice + diagnostic questions
└── references/
└── leah-tharin.md # Deep framework library (PLG, PLS, org scaling, ICP, pricing)
The skill activates on mentions of: "leah tharin", "PLG", "product-led growth", "product-led sales", "growth teams", "activation", "freemium", "self-serve", "landing page review", "positioning my service", "how to structure my offer", and related topics.
"Review my consulting landing page through Leah Tharin's lens"
"Would Leah say PLG makes sense for my B2B API product?"
"How would Leah structure the pricing for a delivery risk audit service?"
The frameworks in this skill are drawn from Leah's public work:
- PLG Guide 3.0 (Substack)
- Product & Growth Team Guide (Substack)
- Product Market Fit Guide 2.0 (Substack)
- PLS Guide (Substack)
- Maven PLG Course
- Everyone Hates Marketers podcast (interview transcript)
- mtpcon London 2025 talk
This skill is a fan-made project based on Leah Tharin's publicly available content (Substack posts, podcast appearances, conference talks, Maven course descriptions). It is not created, endorsed, or affiliated with Leah Tharin.
Apache 2.0
Bart Pinnock (Jason)