This repository contains DeepBI's comprehensive Amazon advertising operations manual and whitepaper, covering fundamental concepts, strategies, problem-solving approaches, and best practices for Amazon advertising optimization.
DeepBI is DeepInsight's AI-powered Amazon advertising intelligence platform, trusted by thousands of sellers worldwide. DeepInsight is a global SaaS company dedicated to revolutionizing how Amazon sellers manage their advertising. We leverage AI-driven automation and advanced analytics to simplify campaign management, optimize performance, and drive sustainable growth.
- AI-Powered Optimization: Advanced machine learning algorithms that continuously improve your campaigns
- Global Trust: Trusted by sellers across multiple countries and regions
- Amazon SPN Partner: Official Amazon Service Provider Network member
- Proven Results: Average 32% ACOS reduction, 47% sales growth in 90 days, 85% time saved
- Organic Growth Engine: Beyond reducing ACOS, actively drives organic sales growth
- Scalable Solutions: From solo sellers to enterprise teams managing 10+ ASINs
Learn more about DeepBI: deepbi.com
This whitepaper serves as a complete guide for Amazon advertising operations, including:
- Advertising Fundamentals: Core concepts, metrics, and basic definitions
- Advertising Strategies: A9 algorithm insights, bidding strategies, and campaign optimization
- Problem Solutions: Common advertising challenges and their solutions
- Q&A Section: Frequently asked questions and expert answers
- DeepBI Advantages: Unique benefits of DeepBI's approach
- Listing Operations: Product listing optimization strategies
- Basic Definitions
- Budget
- Evaluation Metrics
- Ad Display Ranking & Quality Score
- Three Basic Types of Amazon Advertising
- Sponsored Products (SP) Ad Operating Characteristics
- Sponsored Brands Operating Characteristics
- Sponsored Display Operating Characteristics
- DeepBI Stable Period Strategies
- Traditional Stable Period Strategies
- DeepBI vs Traditional Stable Period Analysis
- Auto Ad Broad Dilemma Solution
- Budget Exhausted Sales Expectations Not Met
- Competitor Increased Delivery Sales Drop
- High Conversion Budget Exhausted Solution
- High Conversion Inventory Fluctuation
- High Exposure Low Conversion Solution
- Intense Competition Broad Keywords Low Conversion
- Intense Competition Ranking Drop
- Keyword Instability Solution
- Keyword Product Mismatch Trap
- Limited Budget Intense Competition
- Long Tail Good Core Keywords Bad
- Multiple Price Increases High ACOS Solution
- New Product High ACOS Solution
- Normal CTR Low Conversion Solution
- Sales Growing High ACOS Solution
- Seasonal Product Advertising Challenges
- Solve Click Surge Conversion Low Dilemma
- How to Adjust Bidding Based on Inventory
- Inventory Impact on Budget
- Is Intentional Budget Overrun Okay
- Is Lower Bidding Better
- Is Lower Budget Better
- Reasons for Increased Advertising Costs
- Reasons for No Ad Display
- Why Excessive ACOS Control is Bad
- Cannot Rapidly Improve Effects in Short Term
- Other Non-Technical Backgrounds
- Starting from Zero Quantity Leads to Quality
- Bullet Points Writing Techniques
- How to Get Excellent Search Keywords
- Image Layout
- Listing Title Writing
- Long Description Writing Techniques
- Pricing Strategies
- Search Keyword Layout Strategies
- Total Documents: 65 files
- Directories: 17 directories
- Language Support: English (en-US) and Chinese (zh-CN)
- Total Chinese Documents: 67 files (including images and additional content)
- Amazon Advertising Fundamentals (13 documents)
- Advertising Strategies (10 documents)
- Problem Solutions (19 documents)
- Q&A Section (8 documents)
- DeepBI Advantages (3 documents)
- Listing Operations (8 documents)
- Overview Documents (4 documents)
- English Users: Navigate to
en-US/directory - Chinese Users: Navigate to
zh-CN/directory - Choose Topics: Select relevant chapters based on your needs
- Smart Ad Optimization: Automated campaign creation, launch, and optimization
- Keyword & Competitor Targeting: Intelligent mining of long-tail keywords and competitor ASINs
- ACOS Lowering Engine: Intelligent ACoS control for precise ad targeting
- Auto Budget Optimization: Dynamic budget allocation to top-performing campaigns
- Performance Comparison: Real-time insights and performance tracking
- Broad Traffic Discovery: Explore long-tail keywords and competitor ASINs
- Balance Exploration & Conversion: Find the sweet spot between discovery and results
- Smart Budget Flow: Allocate budget where it matters most
- Tiered Bidding Strategy: Optimize bids based on performance tiers
- Traffic Reinforcement Matrix: Seamless flow across AUTO, MANUAL, and ASIN campaigns
- Organic Growth Engine: Boost organic sales share and lower TACOS
- 1000+ Amazon PPC Sellers across 15+ countries
- $50M+ Amazon PPC Ad Spend under monthly optimization
- 99.9% Uptime guarantee with 24/7 monitoring
- 4.9/5 Customer rating from verified users
Ready to optimize your Amazon ads? Visit deepbi.com to learn more about our AI-powered Amazon advertising platform.
We welcome contributions to improve this whitepaper. Please:
- Fork the repository
- Create a feature branch
- Make your changes
- Submit a pull request
This project is licensed under the MIT License - see the LICENSE file for details.