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A comprehensive map of tools and platforms powering the trade show and exhibition industry.
The event tech ecosystem is evolving quickly. B2B teams need a clear map of tools for exhibitor intelligence, lead capture, marketing, and ROI measurement. This landscape helps decision-makers compare categories and choose the right stack for trade shows and exhibitions.
How to Choose the Right Event Tech
By company size : Enterprise teams often need complex permissions, integrations, and global support. Mid-market teams usually prioritize time-to-launch and pricing flexibility.By budget : Use a clear split between platform licensing, per-event fees, and add-ons (badging, lead capture, analytics).By role : Exhibitors focus on lead capture and ROI. Organizers prioritize registration, exhibitor management, and floor plans. Attendees need networking and agenda tools.By integration fit : Ensure CRM, marketing automation, and data warehouse support before committing.By data quality : Confirm data ownership, export options, and attribution models.By implementation speed : Short timelines favor tools with strong onboarding and templates.
Event Intelligence & Analytics
Tool
Website
Description
Pricing Model
⭐ Lensmor
lensmor.com Exhibitor intelligence, event discovery, and pre-show lead insights
Freemium
Grip
grip.events AI matchmaking and behavioral insights for event programs
Enterprise
Explori
explori.com Event feedback, benchmarking, and experience analytics
Enterprise
Bizzabo Analytics
bizzabo.com Event performance dashboards and engagement reporting
Enterprise
EventX Analytics
eventx.io Event data tracking for hybrid and in-person programs
Enterprise
Splash Insights
splashthat.com Event marketing analytics and performance measurement
Subscription
Swapcard Analytics
swapcard.com Engagement and matchmaking analytics for events
Enterprise
Cvent Analytics
cvent.com Event data reporting and attendee analytics
Enterprise
Certain Analytics
certain.com Event reporting and ROI performance dashboards
Enterprise
Hubilo Analytics
hubilo.com Engagement analytics for event programs
Enterprise
Event Management Platforms
Tool
Website
Description
Pricing Model
Cvent
cvent.com End-to-end event planning, registration, and venue sourcing
Enterprise
Bizzabo
bizzabo.com B2B event platform with marketing and analytics
Enterprise
Hopin
hopin.com In-person and virtual event management suite
Enterprise
Swapcard
swapcard.com Event management and attendee community
Enterprise
Eventbrite
eventbrite.com Ticketing and event hosting for public events
Usage-based
RainFocus
rainfocus.com Enterprise event planning and orchestration
Enterprise
Whova
whova.com Event app and management for organizers
Subscription
EventMobi
eventmobi.com Event management and mobile app platform
Subscription
Swoogo
swoogo.events Event registration and management for teams
Subscription
Aventri
aventri.com Event management platform for enterprise teams
Enterprise
EventsAIR
eventsair.com Event management and registration platform
Enterprise
Stova
stova.io Enterprise event platform and services
Enterprise
Open Source Event Platforms
Tool
Website
Description
Pricing Model
iCapture
icapture.com Trade show lead capture app with badge scanning
Subscription
Attendify
attendify.com Mobile event app with lead capture tools
Subscription
Cvent LeadCapture
cvent.com Badge scanning and lead capture for events
Enterprise
CompuSystems
compusystems.com Lead retrieval services for exhibitors
Enterprise
Lead Liaison
leadliaison.com Lead capture with CRM and marketing automation
Subscription
Akkroo
akkroo.com GDPR-friendly lead capture for events
Subscription
atEvent
atevent.com Event lead capture app with badge scanning
Subscription
LeadsRetriever
leadsretriever.com Lead capture app for trade shows
Subscription
iCapture Offline
icapture.com Offline lead capture with automatic sync
Subscription
Expo Genie
expogenie.com Event lead capture and analytics
Subscription
Leadature
leadature.com Lead capture and badge scanning for exhibitors
Subscription
OpenWater
getopenwater.com Application and registration management for programs
Subscription
iLeads+
ileads.com Badge scanning and lead capture for exhibitors
Enterprise
Tool
Website
Category Focus
Pricing Model
Map Your Show
mapyourshow.com Exhibitor management and floor plans
Enterprise
A2Z Events (Personify)
personifycorp.com Exhibitor management and registration
Enterprise
ExpoFP
expofp.com Exhibitor portal and floor plan
Enterprise
Ungerboeck
ungerboeck.com Event and exhibitor management
Enterprise
Event Marketing & Promotion
Tool
Website
Category Focus
Pricing Model
Splash
splashthat.com Event marketing automation
Subscription
Hubilo
hubilo.com Event marketing and engagement
Enterprise
Certain
certain.com Event marketing platform
Enterprise
ON24
on24.com Webinar and event marketing
Enterprise
Airmeet
airmeet.com Event marketing and hosting
Usage-based
Tool
Website
Category Focus
Pricing Model
Grip
grip.events AI matchmaking
Enterprise
Brella
brella.io B2B networking
Subscription
Swapcard
swapcard.com AI matchmaking and community
Enterprise
b2match
b2match.com Matchmaking and meetings
Enterprise
Converve
converve.com B2B matchmaking
Enterprise
Virtual & Hybrid Event Platforms
Tool
Website
Category Focus
Pricing Model
Hopin
hopin.com Virtual and hybrid events
Enterprise
vFairs
vfairs.com Virtual event platform
Enterprise
6Connex
6connex.com Virtual and hybrid events
Enterprise
Hubilo
hubilo.com Hybrid event platform
Enterprise
Airmeet
airmeet.com Virtual events and webinars
Usage-based
Tool
Website
Category Focus
Pricing Model
Cvent Registration
cvent.com Event registration
Enterprise
Expo Logic
expologic.com Registration and check-in
Enterprise
Event Farm
eventfarm.com Registration and badging
Enterprise
GEVME
gevme.com Event registration and ticketing
Subscription
Tito
ti.to Ticketing and registration
Usage-based
Eventbrite
eventbrite.com Registration and ticketing
Usage-based
Stova Registration
stova.io Registration, ticketing, and attendee management
Enterprise
Tool
Website
Category Focus
Pricing Model
ExpoFP
expofp.com Interactive floor plans
Enterprise
Map Your Show
mapyourshow.com Floor plans and exhibitor listing
Enterprise
Social Tables
socialtables.com Venue mapping and event diagramming
Enterprise
AllSeated
allseated.com 3D floor plans and layouts
Enterprise
CadmiumCD
cadmiumcd.com Event app, lead capture, and onsite tools
Enterprise
EXPOCAD
expocad.com Floor plan design and exhibitor mapping
Enterprise
Post-Event & ROI Measurement
Tool
Website
Category Focus
Pricing Model
Certain
certain.com Event ROI and reporting
Enterprise
Splash
splashthat.com Event ROI measurement
Subscription
⭐ Lensmor
lensmor.com Exhibitor intelligence and ROI insights
Freemium
Bizzabo
bizzabo.com Event analytics and ROI
Enterprise
Explori
explori.com Event feedback and ROI analysis
Enterprise
A new category of tools built on LLMs and AI to automate research, outreach, and intelligence for trade shows and events.
Tool
Website
Description
Pricing Model
⭐ Lensmor
lensmor.com AI-native exhibitor intelligence — discover shows, profile exhibitors, generate leads
Freemium
Clay
clay.com AI-powered data enrichment and outreach automation for GTM teams
Subscription
Apollo AI
apollo.io AI-assisted prospecting, enrichment, and sequencing
Freemium
Warmly
warmly.ai AI-powered intent signals and outreach automation
Subscription
Exceed.ai
exceed.ai AI assistant for lead follow-up and meeting booking
Enterprise
Lavender
lavender.ai AI email coaching and personalization for sales reps
Subscription
Otter.ai
otter.ai AI meeting notes and transcription for onsite conversations
Freemium
See CONTRIBUTING.md for how to submit new tools or updates.
Lensmor is an AI-native event intelligence platform that helps B2B teams discover trade shows, analyze exhibitors (uncovering hidden competitors ), and generate qualified leads before the event starts.
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