mstack

Your marketing team shouldn't be 12 people. It should be 21 skills and a brand that never forgets its voice.

mstack turns Claude Code into a marketing department — a strategist who builds 90-day roadmaps, a copywriter who never drifts off-brand, an SEO analyst who finds content gaps, an ad specialist who structures campaigns across Google/Meta/LinkedIn, and a social media manager who adapts tone per platform. All slash commands, all Markdown, all free, MIT license.

The problem: Scattered marketing tools don't share context. Your blog writer doesn't know your brand voice. Your ad copy doesn't match your positioning. Your social posts sound different every time. You re-explain your audience, competitors, and tone in every conversation.

mstack fixes this. A persistent brand context (brand.yaml) flows through every skill. Set it up once with /m-brand, and every piece of content — blog posts, tweets, ad copy, landing pages — sounds like it came from the same team.

Install — 10 seconds

Requirements: Claude Code, Git

Step 1: Install on your machine

Open Claude Code and paste this. Claude does the rest.

Install mstack: run git clone --single-branch --depth 1 https://github.com/VersoXBT/mstack.git ~/.claude/skills/mstack && cd ~/.claude/skills/mstack && ./setup then add an "mstack" section to CLAUDE.md that says to use mstack skills for all marketing tasks and lists the available skills: /m-brand, /m-competitive, /m-positioning, /m-icp, /m-strategy, /m-audit, /m-keywords, /m-brief, /m-write, /m-edit, /m-seo, /m-social, /m-threads, /m-engage, /m-ads, /m-landing, /m-repurpose, /m-calendar, /m-report, /m-learn, /m-upgrade.

No compiled binaries. No dependencies to install. Pure skill templates.

Step 2: Add to your project so teammates get it (optional)

Add mstack to this project: run cp -Rf ~/.claude/skills/mstack .claude/skills/mstack && rm -rf .claude/skills/mstack/.git && cd .claude/skills/mstack && ./setup then add an "mstack" section to this project's CLAUDE.md that says to use mstack skills for all marketing tasks, lists the available skills: /m-brand, /m-competitive, /m-positioning, /m-icp, /m-strategy, /m-audit, /m-keywords, /m-brief, /m-write, /m-edit, /m-seo, /m-social, /m-threads, /m-engage, /m-ads, /m-landing, /m-repurpose, /m-calendar, /m-report, /m-learn, /m-upgrade, and tells Claude that if mstack skills aren't working, run cd .claude/skills/mstack && ./setup to register skills.

Real files get committed to your repo (not a submodule), so git clone just works. Everything lives inside .claude/. Nothing touches your PATH or runs in the background.

Contributing or need full history? The commands above use --depth 1 for a fast install. If you plan to contribute or need full git history, do a full clone instead:

git clone https://github.com/VersoXBT/mstack.git ~/.claude/skills/mstack

Other AI agents

mstack works on multiple AI coding agents. Setup auto-detects which you have installed:

Agent	Flag	Skills install to
Claude Code	default	~/.claude/skills/mstack/
OpenAI Codex CLI	--host codex	~/.codex/skills/mstack-*/
Cursor	--host cursor	~/.cursor/skills/mstack-*/
Kiro	--host kiro	~/.kiro/skills/mstack-*/

See it work

You:    I need to market my new DeFi analytics platform. /m-brand

Claude: Let's set up your brand. What's the name of your product?

You:    ArcTrace

Claude: In one sentence, what does it do?

You:    Real-time on-chain analytics for DeFi traders and developers.

Claude: Who is your primary audience?
        ...
        [6 more questions: competitors, positioning, voice, channels]

Claude: Brand context saved. Here's your brand.yaml:
        voice: "technical but approachable, builder-oriented"
        audience: "DeFi developers who need real-time on-chain data"
        competitors: Dune (slow), Nansen (expensive), DefiLlama (limited)

You:    /m-strategy

Claude: [reads brand.yaml, asks about goals and metrics]
        [generates channel strategy: Twitter 5x/week, Blog 2x/month, Discord daily]
        [builds messaging framework with 3 pillars]
        [writes 90-day roadmap: Foundation → Growth → Optimize]
        Strategy saved to docs/marketing-strategy-2026-04.md

You:    /m-brief "on-chain analytics tools comparison"

Claude: [researches SERP, finds content gap]
        Brief: "5 On-Chain Analytics Tools Compared: Speed, Cost, and Developer Experience"
        Target keyword: "on-chain analytics tools"
        Outline: 8 sections, 1,500 words, comparison table format
        CTA: Free trial signup

You:    /m-write

Claude: [reads brief, reads brand.yaml, writes in ArcTrace's voice]
        [self-edits: removes AI vocabulary, checks paragraph length, verifies CTA]
        Saved to content/on-chain-analytics-comparison-2026-04.md
        Word count: 1,487 | Keyword density: 1.8%

You:    /m-repurpose

Claude: From that blog post, here are 7 pieces:
        - 3 tweets (hook + insight + CTA)
        - 1 LinkedIn post (professional angle, 1,200 chars)
        - 1 Reddit post (r/defi, community-first tone, no shilling)
        - 1 email teaser (newsletter preview)
        - 1 short summary (Discord announcement)

Six commands. A brand setup, marketing strategy, SEO-optimized blog post, and 7 social media pieces — all in the same voice, all targeting the same audience.

The marketing workflow

mstack follows the same path a marketing team follows:

Research → Strategy → Create → Distribute → Measure

Each skill feeds into the next. /m-brand writes a brand profile that /m-strategy reads. /m-keywords finds opportunities that /m-brief turns into outlines. /m-write creates content that /m-repurpose distributes across platforms. Nothing falls through the cracks because every step knows what came before it.

Skill	Your specialist	What they do
/m-brand	Brand Strategist	Guided workshop that defines voice, audience, positioning, competitors, and channels. Produces brand.yaml that every other skill reads. Run once per project, update anytime.
/m-competitive	Competitive Analyst	Deep competitor analysis — positioning, strengths, weaknesses, content strategy, channels. Outputs a comparison matrix with opportunities.
/m-positioning	Positioning Expert	"Only we..." framework. Category definition, value propositions, messaging pillars, elevator pitches (30s, 60s, 2min).
/m-icp	Market Researcher	2-3 detailed customer personas with demographics, JTBD, pain points, objections, buying triggers, and preferred channels.
/m-strategy	Marketing Director	Full marketing strategy: channel priorities, messaging framework, and week-by-week 90-day roadmap.
/m-audit	Marketing Auditor	Comprehensive audit across SEO, content, social, and brand consistency. Scored priorities. Uses live site analysis when gstack browse is available.
/m-keywords	SEO Specialist	Keyword research grouped by intent. Uses SemRush/Ahrefs API if available, falls back to SERP analysis. Content gap identification.
/m-brief	Content Strategist	Structured content brief: target keyword, outline, word count, audience, CTA, competitor analysis. Feeds directly into /m-write.
/m-write	Copywriter	Blog posts, articles, landing pages, email copy — all in your brand voice. SEO basics baked in. Self-edits for AI vocabulary and tone drift.
/m-edit	Copy Editor	Brand voice compliance check. Catches tone drift, AI vocabulary, and avoid-list violations. Targeted edits, not rewrites.
/m-seo	On-Page SEO Analyst	Title tags, meta descriptions, heading structure, keyword density, internal links, schema markup recommendations.
/m-social	Social Media Manager	Platform-specific posts: Twitter/X, LinkedIn, Reddit, Instagram. Respects each platform's culture and character limits.
/m-threads	Thread Writer	Twitter/X threads (6-12 tweets): hook, value, engagement, CTA. Multiple hook variants.
/m-engage	Community Manager	Authentic engagement responses for Reddit, Twitter, Discord. Value-first, not promotional.
/m-ads	Ad Campaign Manager	Campaign structure, ad groups, headlines, descriptions, and audience targeting for Google, Meta, and LinkedIn. Character-perfect copy.
/m-landing	Conversion Copywriter	Landing page copy: hero, problem, benefits, social proof, FAQ, CTA. One conversion goal per page.
/m-repurpose	Content Atomizer	Takes one piece of content, produces 5-8 derivatives across platforms. Adapts tone per channel while maintaining brand voice.
/m-calendar	Content Planner	Monthly content calendar with theme weeks, recurring series, and seasonal hooks. Markdown table + CSV export.
/m-report	Analytics Analyst	Marketing performance report. Pulls GA4/Search Console data if API keys available. Channel breakdown, top content, recommendations.
/m-learn	Institutional Memory	Marketing learnings that compound across sessions. What content worked, which channels performed, audience patterns.
/m-upgrade	Self-Updater	Update mstack to latest. Shows changelog, re-runs setup.

Brand context — the killer feature

Most AI marketing tools start from zero every time. mstack remembers.

# ~/.mstack/projects/arctrace/brand.yaml
name: "ArcTrace"
tagline: "Real-time on-chain analytics for builders"
voice:
  tone: "technical but approachable"
  personality: "builder-oriented, no-nonsense"
  avoid: ["corporate jargon", "buzzwords", "emojis"]
  examples:
    - "We built this because Dune dashboards weren't cutting it for real-time."
audience:
  primary:
    description: "DeFi developers and traders"
    pain_points: ["slow analytics", "fragmented data", "no real-time alerts"]
positioning:
  category: "on-chain analytics"
  differentiator: "real-time, builder-first"
  competitors:
    - name: "Dune"
      weakness: "slow, query-based, not real-time"

Every skill reads this. /m-write matches the tone. /m-ads targets the audience. /m-social references the positioning. /m-edit checks against the avoid list. One source of truth, consistent output.

Per-project, not global. Switch to a different repo and mstack loads that project's brand. No cross-contamination between products.

Optional enhancements

mstack works out of the box. These make it stronger:

Enhancement	What it unlocks
gstack browse	Live SERP scraping, competitor site analysis, on-page auditing via headless Chromium (~100ms/command)
SEMRUSH_API_KEY	Real keyword volume, difficulty, and competitor domain data
AHREFS_API_KEY	Backlink analysis, keyword explorer, content gap data
GA4_CREDENTIALS	Real traffic data for /m-report instead of manual input
SEARCH_CONSOLE_CREDENTIALS	Search performance data, keyword rankings, indexation status

No API keys? Skills still work — they fall back to browse-based analysis, WebSearch, or asking you for data.

Config

mstack-config set skill_prefix true    # /m-write vs /write (default: true)
mstack-config set proactive true       # auto-suggest skills based on context
mstack-config list                     # show all settings

Skill prefix: Default is /m-* to avoid collisions with other skill packs. Switch to short names with mstack-config set skill_prefix false if you prefer /write over /m-write.

Troubleshooting

Skill not showing up? cd ~/.claude/skills/mstack && ./setup

Want shorter commands? mstack-config set skill_prefix false then re-run setup.

Brand not loading? Make sure you're in a git repo. Brand context is keyed by repo slug.

Stale install? Run /m-upgrade to pull latest and re-run setup.

Privacy

mstack collects zero data. No telemetry, no analytics, no tracking, no phone-home. Everything runs locally on your machine. Your brand context, learnings, and content never leave your disk.

License

MIT. Free forever. Go ship some content.