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Redesign homepage hero section and improve code maintainability #340
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Redesign homepage hero section and improve code maintainability #340
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- Remove "AdCP:" prefix from hero title for cleaner presentation - Add non-breaking spaces to prevent orphan words in title, subtitle, and hero points - Stack hero points vertically (icon above text) for better visual flow - Remove line breaks between bold headings and descriptions in hero points - Implement consistent vertical rhythm (1.5rem → 2.5rem → 3rem spacing) - Tighten line-heights: H1 to 1.2, subtitle to 1.4 for more impact - Add max-width constraints (700px title, 650px subtitle, 220px per point) - Increase hero point description text to 1.05rem for better balance - Remove "View on GitHub" button from hero CTA section 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
- Update hero subtitle text to describe AdCP as open-source interoperable protocol - Condense hero point descriptions to 9-11 words each for better scannability - Standardize all hero text to 1.2 line-height for tight, modern display typography - Remove gap between emoji icons and feature text for cohesive appearance - Add explicit 4rem top/bottom padding to hero section for balanced spacing - Tighten release banner spacing with reduced gaps and consistent padding Typography improvements create more impactful, professional hero presentation while maintaining readability and visual hierarchy. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Color scheme updates: - Hero background: Light pastel blue (#e6f2ff) for clean, modern feel - Notification bar: Navy blue (adcontextprotocol#80) for strong contrast - Primary CTA: Navy button with white outline secondary option - Hero point cards: Translucent white (50% opacity) with glass effect - Text colors: Black titles, dark grey (#333333) body text CTA simplification: - Single primary "Start Building" button (large) - Secondary action as subtle text link below: "Or try it live →" - Vertical stack with minimal spacing for cohesive presentation Card design refinements: - Individual translucent containers for each hero point - Removed borders for cleaner aesthetic - 8px rounded corners with backdrop blur - Centered layout with 1.5rem horizontal spacing These changes create a sophisticated, lightweight design that emphasizes the content while maintaining clear visual hierarchy and modern aesthetics. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
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thoughts on this being here vs the overall design system css so we can reuse elsewhere?
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Will need to review design-system.css. I focussed on making manual edits to only the hero section because it's the first thing people see. But yeah, it does belong in the design system. I'll like have a separate PR that involves review and updating the design system.
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| <symbol id="theme-svg-external-link" viewBox="0 0 24 24"><path fill="currentColor" d="M21 13v10h-21v-19h12v2h-10v15h17v-8h2zm3-12h-10.988l4.035 4-6.977 7.07 2.828 2.828 6.977-7.07 4.125 4.172v-11z"/></symbol> | ||
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| <div id="__docusaurus"><div id="__docusaurus_skipToContent_fallback" class="theme-layout-main main-wrapper mainWrapper_z2l0"><header class="hero heroBanner_qdFl"><div class="container"><div class="row"><div class="col col--8 col--offset-2"><h1 class="heroTitle_qg2I">AdCP: The Open Standard for Agentic Advertising</h1><p class="heroSubtitle_jFu1">From brief to buy, helping agents advertise anywhere: from CTV to chat, from tiny blog to the World Cup.</p><div class="heroPoints_gRrZ"><div class="point__uAb"><div class="pointIcon_AYD6">🎯</div><div class="pointText_BlCe"><strong>Built for outcomes</strong><br>Buy the way you want to grow</div></div><div class="point__uAb"><div class="pointIcon_AYD6">🤖</div><div class="pointText_BlCe"><strong>Built for agents</strong><br>Supports MCP and A2A protocols</div></div><div class="point__uAb"><div class="pointIcon_AYD6">🌍</div><div class="pointText_BlCe"><strong>Built for everyone</strong><br>A diverse ecosystem of tech and content</div></div></div><div class="buttons_AeoN"><a href="https://docs.adcontextprotocol.org" target="_blank" rel="noopener noreferrer" class="button button--primary button--lg margin-right--md">Start Building</a><a href="https://testing.adcontextprotocol.org" target="_blank" rel="noopener noreferrer" class="button button--secondary button--lg margin-right--md">Try It Live</a><a href="https://github.com/adcontextprotocol/adcp" target="_blank" rel="noopener noreferrer" class="button button--outline button--secondary button--lg">View on GitHub</a></div></div></div></div></header><main><div class="releaseBanner_qgG2"><div class="container"><div class="releaseBannerContent_dZLA"><span class="releaseTag_YUts">v2.5.0 Released</span><span class="releaseText_vBj7">Developer experience and API refinement: type safety, batch previews (5-10x faster), schema versioning, and more!</span><a href="https://docs.adcontextprotocol.org/docs/reference/release-notes#version-250" target="_blank" rel="noopener noreferrer" class="releaseLink_cLn6">Read the release notes →</a></div></div></div><section class="problemSection_YnFw"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><div class="problemContent_hJvu"><h2 class="sectionTitle_Ut5p">Why we built AdCP</h2><p class="problemIntro_r3cU">The advertising ecosystem is fragmented. Every platform has its own API, its own workflow, its own reporting format. Media buyers and agencies waste countless hours navigating this complexity.</p><div class="problemGrid_Hidr"><div class="problemCard_DbFu"><h3>The Integration Problem</h3><p>Each new platform requires custom integration work. APIs change, documentation varies, and maintenance never ends. Teams spend more time on plumbing than on strategy.</p></div><div class="problemCard_DbFu"><h3>The Discovery Problem</h3><p>Inventory is scattered across platforms with different taxonomies and targeting options. Finding the right audiences means learning multiple systems and manually comparing options.</p></div><div class="problemCard_DbFu"><h3>The Automation Problem</h3><p>AI agents and automation tools can't easily interact with advertising platforms. Each integration is bespoke, limiting the potential of AI-powered workflows.</p></div></div><div class="visionStatement_hIxH"><p><strong>We believe there's a better way.</strong> A single protocol that any platform can implement and any tool can use. An open standard that makes advertising technology work together, not against each other.</p></div></div></div></div></div></section><section class="aaoSection_AdCP"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><div class="aaoCard_AdCP"><div class="aaoCardContent_AdCP"><div class="aaoLogo_AdCP"><img src="/AAo.svg" alt="Agentic Advertising" /></div><div class="aaoText_AdCP"><h3>Managed by Agentic Advertising</h3><p>AdCP is stewarded by <strong>Agentic Advertising (AAO)</strong>, an industry trade association advancing open standards for AI-powered advertising. AAO brings together publishers, platforms, agencies, and technology providers to shape the future of the ecosystem.</p><div class="aaoActions_AdCP"><a href="/membership" class="button button--primary">Become a Founding Member</a><a href="/about" class="button button--outline button--secondary">Learn About AAO</a></div><p style="font-size: 0.85rem; color: var(--ifm-color-emphasis-600); margin-top: 0.75rem; margin-bottom: 0;"><strong>Limited time:</strong> Founding member pricing ends March 31, 2026</p></div></div></div></div></div></div></div></section><section class="solutionSection_rMlo"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><h2 class="sectionTitle_Ut5p">One protocol. Every platform. Total control.</h2><p class="sectionSubtitle_AZuW">AdCP is the open standard that unifies advertising workflows across all platforms.<br>Think of it as the USB-C of advertising technology.</p><div class="comparisonTable_c0Gw"><div class="comparisonColumn_kYrh"><h3>Before AdCP</h3><ul class="comparisonList_QtAd"><li class="negative_k7Kh">15+ different platform APIs</li><li class="negative_k7Kh">Months of custom integration</li><li class="negative_k7Kh">Manual data reconciliation</li><li class="negative_k7Kh">Fragmented reporting</li><li class="negative_k7Kh">Vendor lock-in</li></ul></div><div class="comparisonColumn_kYrh"><h3>With AdCP</h3><ul class="comparisonList_QtAd"><li class="positive__3Zl">One unified interface</li><li class="positive__3Zl">Deploy in days</li><li class="positive__3Zl">Automated workflows</li><li class="positive__3Zl">Consolidated analytics</li><li class="positive__3Zl">Complete flexibility</li></ul></div></div><div class="demoSection_HM9j"><h3>See the difference</h3><div class="demoComparison_jjeQ"><div class="demoBox_J3UX"><h4>Traditional Workflow</h4><code class="codeBlock_NVHr">1. Log into Platform A<br>2. Search for audiences (30 min)<br>3. Export to spreadsheet<br>4. Log into Platform B<br>5. Manually recreate targeting<br>6. Wait for approval (2 days)<br>7. Repeat for 10 more platforms...</code></div><div class="demoBox_J3UX"><h4>AdCP Workflow</h4><code class="codeBlock_NVHr">"Find sports enthusiasts with<br>high purchase intent, compare<br>prices across all platforms,<br>and activate the best option."<br><br><span class="success_fAwd">✓ Done in minutes</span></code></div></div></div></div></div></div></section><section class="featuresSection_Y0uK"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><h2 class="sectionTitle_Ut5p">Everything you need, production-ready</h2><p class="sectionSubtitle_AZuW">AdCP v2.5.0 includes a complete suite of capabilities for modern advertising workflows.</p><div class="featureGrid_hfN5"><div class="featureCard_Jbd_"><h3>🛒 <a href="https://docs.adcontextprotocol.org/docs/media-buy/overview" target="_blank" rel="noopener noreferrer" style="color: inherit; text-decoration: none;">Media Buy Protocol</a></h3><p>Complete campaign lifecycle management with 9 core tasks:</p><ul><li><code>get_products</code> - Discover inventory with natural language</li><li><code>create_media_buy</code> - Launch campaigns across platforms</li><li><code>get_media_buy_delivery</code> - Real-time performance metrics</li><li>Plus sync, update, feedback, and more</li></ul></div><div class="featureCard_Jbd_"><h3>🎨 <a href="https://docs.adcontextprotocol.org/docs/creatives/overview" target="_blank" rel="noopener noreferrer" style="color: inherit; text-decoration: none;">Creative Protocol</a></h3><p>AI-powered creative generation and management:</p><ul><li><code>build_creative</code> - Generate creatives from briefs</li><li><code>preview_creative</code> - Visual preview generation</li><li><code>list_creative_formats</code> - Discover format specs</li><li>Standard formats library included</li></ul></div><div class="featureCard_Jbd_"><h3>📊 <a href="https://docs.adcontextprotocol.org/docs/signals/overview" target="_blank" rel="noopener noreferrer" style="color: inherit; text-decoration: none;">Signals Protocol</a></h3><p>First-party data integration:</p><ul><li><code>get_signals</code> - Discover available signals</li><li><code>activate_signal</code> - Activate for campaigns</li><li>Privacy-first audience building</li><li>Platform-agnostic data sharing</li></ul></div><div class="featureCard_Jbd_"><h3>⚡ Protocol Features</h3><p>Enterprise-ready infrastructure:</p><ul><li>MCP & A2A protocol support</li><li>Async workflows with webhooks</li><li>Human-in-the-loop approval</li><li>JSON Schema validation</li></ul></div></div></div></div></div></section><section class="howItWorksSection_hIY_"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><h2 class="sectionTitle_Ut5p">How AdCP works</h2><p class="sectionSubtitle_AZuW">Built on the Model Context Protocol (MCP), AdCP provides a unified interface for advertising operations across any platform.</p><div class="workflowSteps_gwt9"><div class="step_BHwS"><div class="stepNumber_rxuX">1</div><div class="stepContent_VSab"><h3>Discovery</h3><p>Use natural language to describe your target audience. AdCP searches across all connected platforms to find matching inventory and audiences.</p><code class="exampleCode_VikQ">"Find sports enthusiasts interested in running gear"</code></div></div><div class="step_BHwS"><div class="stepNumber_rxuX">2</div><div class="stepContent_VSab"><h3>Comparison</h3><p>Get standardized results from all platforms in a consistent format. Compare pricing, reach, and targeting capabilities side by side.</p><code class="exampleCode_VikQ">Platform A: $12 CPM • 2.3M reach<br>Platform B: $18 CPM • 4.1M reach<br>Platform C: $9 CPM • 1.8M reach</code></div></div><div class="step_BHwS"><div class="stepNumber_rxuX">3</div><div class="stepContent_VSab"><h3>Activation</h3><p>Launch campaigns across multiple platforms with a single command. AdCP handles the technical details while maintaining platform-specific optimizations.</p><code class="exampleCode_VikQ">"Activate on Platform B with $10,000 budget"</code></div></div><div class="step_BHwS"><div class="stepNumber_rxuX">4</div><div class="stepContent_VSab"><h3>Management</h3><p>Monitor performance, adjust budgets, and generate reports across all platforms from one interface. Set up automated rules and alerts.</p><code class="exampleCode_VikQ">"Show performance metrics for all active campaigns"</code></div></div></div></div></div></div></section><section class="getStartedSection_vPGY"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><h2 class="sectionTitle_Ut5p">Ready to join the revolution?</h2><p class="sectionSubtitle_AZuW">Whether you're a platform provider or an advertiser, AdCP is your path to the future of advertising.</p><div class="audienceCards_Jy9D"><div class="audienceCard_fWZI"><h3>Platform Providers</h3><p class="audienceDescription_DkBw">Make your inventory accessible to every AI assistant and automation platform.</p><ul class="audienceList_msXI"><li>Enable AI-powered workflows for your inventory</li><li>Simplify integration with a standard protocol</li><li>Reach new customers through automation platforms</li></ul><div class="audienceAction_gTR6"><a href="https://docs.adcontextprotocol.org" target="_blank" rel="noopener noreferrer" class="button button--outline button--secondary button--lg">Explore the Spec</a><p class="actionSubtext_sz5i">Open source • MIT licensed</p></div></div><div class="audienceCard_fWZI"><h3>Advertisers & Agencies</h3><p class="audienceDescription_DkBw">Start using natural language to manage campaigns across all platforms.</p><ul class="audienceList_msXI"><li>Manage campaigns with natural language</li><li>Access unified analytics across platforms</li><li>Build on open standards, avoid vendor lock-in</li></ul><div class="audienceAction_gTR6"><a href="https://docs.adcontextprotocol.org" target="_blank" rel="noopener noreferrer" class="button button--primary button--lg">Start Building Today</a><p class="actionSubtext_sz5i">Documentation & guides</p></div></div></div></div></div></div></section><section class="communitySection_a2u4"><div class="container"><div class="row"><div class="col col--8 col--offset-2 text--center"><h2 class="sectionTitle_Ut5p">Join the conversation</h2><p class="communityDescription_YESH">AdCP is an open standard developed in collaboration with the advertising community. We're building this together, and your input matters.</p><div class="communityFeatures_N643"><div class="communityFeature_n6x3"><h3>Open Development</h3><p>All development happens in the open on GitHub. Watch progress, submit issues, and contribute code.</p></div><div class="communityFeature_n6x3"><h3>Working Group</h3><p>Join monthly meetings to discuss protocol evolution, implementation challenges, and future directions.</p></div><div class="communityFeature_n6x3"><h3>Implementation Support</h3><p>Get help implementing AdCP for your platform or building tools that use the protocol.</p></div></div><div class="communityActions_BVMn"><a href="https://github.com/adcontextprotocol/adcp" target="_blank" rel="noopener noreferrer" class="button button--primary button--lg margin-right--md">Star on GitHub</a><a href="https://join.slack.com/t/agenticads/shared_invite/zt-3h15gj6c0-FRTrD_y4HqmeXDKBl2TDEA" target="_blank" rel="noopener noreferrer" class="button button--outline button--secondary button--lg">Join Slack Community</a></div></div></div></div></section></main></div></div> | ||
| <div id="__docusaurus"><div id="__docusaurus_skipToContent_fallback" class="theme-layout-main main-wrapper mainWrapper_z2l0"><header class="hero heroBanner_qdFl"><div class="container"><div class="row"><div class="col col--8 col--offset-2"><h1 class="heroTitle_qg2I">The Open Standard for Agentic Advertising</h1><p class="heroSubtitle_jFu1">Ad Context Protocol (AdCP) is an open-souce, interoperable protocol designed from the ground up to make buying, selling, and transacting in digital media more autonomous.</p><div class="heroPoints_gRrZ"><div class="point__uAb"><div class="pointIcon_AYD6">🎯</div><div class="pointText_BlCe"><strong>Built for outcomes</strong> Buy based on results and revenue, not just impressions.</div></div><div class="point__uAb"><div class="pointIcon_AYD6">🤖</div><div class="pointText_BlCe"><strong>Built for agents</strong> Native support for AI assistants using MCP and A2A protocols.</div></div><div class="point__uAb"><div class="pointIcon_AYD6">🌍</div><div class="pointText_BlCe"><strong>Built for everyone</strong> Open standard for all platforms, from CTV networks to blogs.</div></div></div><div class="buttons_AeoN"><a href="https://docs.adcontextprotocol.org" target="_blank" rel="noopener noreferrer" class="button button--primary button--lg">Start Building</a><div style="text-align: center;"><a href="https://testing.adcontextprotocol.org" target="_blank" rel="noopener noreferrer" style="color: #333333; text-decoration: none; font-size: 0.95rem;">Or try it live →</a></div></div></div></div></div></header><main><div class="releaseBanner_qgG2"><div class="container"><div class="releaseBannerContent_dZLA"><span class="releaseTag_YUts">v2.5.0 Released</span><span class="releaseText_vBj7">Developer experience and API refinement: type safety, batch previews (5-10x faster), schema versioning, and more!</span><a href="https://docs.adcontextprotocol.org/docs/reference/release-notes#version-250" target="_blank" rel="noopener noreferrer" class="releaseLink_cLn6">Read the release notes →</a></div></div></div><section class="problemSection_YnFw"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><div class="problemContent_hJvu"><h2 class="sectionTitle_Ut5p">Why we built AdCP</h2><p class="problemIntro_r3cU">The advertising ecosystem is fragmented. Every platform has its own API, its own workflow, its own reporting format. Media buyers and agencies waste countless hours navigating this complexity.</p><div class="problemGrid_Hidr"><div class="problemCard_DbFu"><h3>The Integration Problem</h3><p>Each new platform requires custom integration work. APIs change, documentation varies, and maintenance never ends. Teams spend more time on plumbing than on strategy.</p></div><div class="problemCard_DbFu"><h3>The Discovery Problem</h3><p>Inventory is scattered across platforms with different taxonomies and targeting options. Finding the right audiences means learning multiple systems and manually comparing options.</p></div><div class="problemCard_DbFu"><h3>The Automation Problem</h3><p>AI agents and automation tools can't easily interact with advertising platforms. Each integration is bespoke, limiting the potential of AI-powered workflows.</p></div></div><div class="visionStatement_hIxH"><p><strong>We believe there's a better way.</strong> A single protocol that any platform can implement and any tool can use. An open standard that makes advertising technology work together, not against each other.</p></div></div></div></div></div></section><section class="aaoSection_AdCP"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><div class="aaoCard_AdCP"><div class="aaoCardContent_AdCP"><div class="aaoLogo_AdCP"><img src="/AAo.svg" alt="Agentic Advertising" /></div><div class="aaoText_AdCP"><h3>Managed by Agentic Advertising</h3><p>AdCP is stewarded by <strong>Agentic Advertising (AAO)</strong>, an industry trade association advancing open standards for AI-powered advertising. AAO brings together publishers, platforms, agencies, and technology providers to shape the future of the ecosystem.</p><div class="aaoActions_AdCP"><a href="/membership" class="button button--primary">Become a Founding Member</a><a href="/about" class="button button--outline button--secondary">Learn About AAO</a></div><p style="font-size: 0.85rem; color: var(--ifm-color-emphasis-600); margin-top: 0.75rem; margin-bottom: 0;"><strong>Limited time:</strong> Founding member pricing ends March 31, 2026</p></div></div></div></div></div></div></div></section><section class="solutionSection_rMlo"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><h2 class="sectionTitle_Ut5p">One protocol. Every platform. Total control.</h2><p class="sectionSubtitle_AZuW">AdCP is the open standard that unifies advertising workflows across all platforms.<br>Think of it as the USB-C of advertising technology.</p><div class="comparisonTable_c0Gw"><div class="comparisonColumn_kYrh"><h3>Before AdCP</h3><ul class="comparisonList_QtAd"><li class="negative_k7Kh">15+ different platform APIs</li><li class="negative_k7Kh">Months of custom integration</li><li class="negative_k7Kh">Manual data reconciliation</li><li class="negative_k7Kh">Fragmented reporting</li><li class="negative_k7Kh">Vendor lock-in</li></ul></div><div class="comparisonColumn_kYrh"><h3>With AdCP</h3><ul class="comparisonList_QtAd"><li class="positive__3Zl">One unified interface</li><li class="positive__3Zl">Deploy in days</li><li class="positive__3Zl">Automated workflows</li><li class="positive__3Zl">Consolidated analytics</li><li class="positive__3Zl">Complete flexibility</li></ul></div></div><div class="demoSection_HM9j"><h3>See the difference</h3><div class="demoComparison_jjeQ"><div class="demoBox_J3UX"><h4>Traditional Workflow</h4><code class="codeBlock_NVHr">1. Log into Platform A<br>2. Search for audiences (30 min)<br>3. Export to spreadsheet<br>4. Log into Platform B<br>5. Manually recreate targeting<br>6. Wait for approval (2 days)<br>7. Repeat for 10 more platforms...</code></div><div class="demoBox_J3UX"><h4>AdCP Workflow</h4><code class="codeBlock_NVHr">"Find sports enthusiasts with<br>high purchase intent, compare<br>prices across all platforms,<br>and activate the best option."<br><br><span class="success_fAwd">✓ Done in minutes</span></code></div></div></div></div></div></div></section><section class="featuresSection_Y0uK"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><h2 class="sectionTitle_Ut5p">Everything you need, production-ready</h2><p class="sectionSubtitle_AZuW">AdCP v2.5.0 includes a complete suite of capabilities for modern advertising workflows.</p><div class="featureGrid_hfN5"><div class="featureCard_Jbd_"><h3>🛒 <a href="https://docs.adcontextprotocol.org/docs/media-buy/overview" target="_blank" rel="noopener noreferrer" style="color: inherit; text-decoration: none;">Media Buy Protocol</a></h3><p>Complete campaign lifecycle management with 9 core tasks:</p><ul><li><code>get_products</code> - Discover inventory with natural language</li><li><code>create_media_buy</code> - Launch campaigns across platforms</li><li><code>get_media_buy_delivery</code> - Real-time performance metrics</li><li>Plus sync, update, feedback, and more</li></ul></div><div class="featureCard_Jbd_"><h3>🎨 <a href="https://docs.adcontextprotocol.org/docs/creatives/overview" target="_blank" rel="noopener noreferrer" style="color: inherit; text-decoration: none;">Creative Protocol</a></h3><p>AI-powered creative generation and management:</p><ul><li><code>build_creative</code> - Generate creatives from briefs</li><li><code>preview_creative</code> - Visual preview generation</li><li><code>list_creative_formats</code> - Discover format specs</li><li>Standard formats library included</li></ul></div><div class="featureCard_Jbd_"><h3>📊 <a href="https://docs.adcontextprotocol.org/docs/signals/overview" target="_blank" rel="noopener noreferrer" style="color: inherit; text-decoration: none;">Signals Protocol</a></h3><p>First-party data integration:</p><ul><li><code>get_signals</code> - Discover available signals</li><li><code>activate_signal</code> - Activate for campaigns</li><li>Privacy-first audience building</li><li>Platform-agnostic data sharing</li></ul></div><div class="featureCard_Jbd_"><h3>⚡ Protocol Features</h3><p>Enterprise-ready infrastructure:</p><ul><li>MCP & A2A protocol support</li><li>Async workflows with webhooks</li><li>Human-in-the-loop approval</li><li>JSON Schema validation</li></ul></div></div></div></div></div></section><section class="howItWorksSection_hIY_"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><h2 class="sectionTitle_Ut5p">How AdCP works</h2><p class="sectionSubtitle_AZuW">Built on the Model Context Protocol (MCP), AdCP provides a unified interface for advertising operations across any platform.</p><div class="workflowSteps_gwt9"><div class="step_BHwS"><div class="stepNumber_rxuX">1</div><div class="stepContent_VSab"><h3>Discovery</h3><p>Use natural language to describe your target audience. AdCP searches across all connected platforms to find matching inventory and audiences.</p><code class="exampleCode_VikQ">"Find sports enthusiasts interested in running gear"</code></div></div><div class="step_BHwS"><div class="stepNumber_rxuX">2</div><div class="stepContent_VSab"><h3>Comparison</h3><p>Get standardized results from all platforms in a consistent format. Compare pricing, reach, and targeting capabilities side by side.</p><code class="exampleCode_VikQ">Platform A: $12 CPM • 2.3M reach<br>Platform B: $18 CPM • 4.1M reach<br>Platform C: $9 CPM • 1.8M reach</code></div></div><div class="step_BHwS"><div class="stepNumber_rxuX">3</div><div class="stepContent_VSab"><h3>Activation</h3><p>Launch campaigns across multiple platforms with a single command. AdCP handles the technical details while maintaining platform-specific optimizations.</p><code class="exampleCode_VikQ">"Activate on Platform B with $10,000 budget"</code></div></div><div class="step_BHwS"><div class="stepNumber_rxuX">4</div><div class="stepContent_VSab"><h3>Management</h3><p>Monitor performance, adjust budgets, and generate reports across all platforms from one interface. Set up automated rules and alerts.</p><code class="exampleCode_VikQ">"Show performance metrics for all active campaigns"</code></div></div></div></div></div></div></section><section class="getStartedSection_vPGY"><div class="container"><div class="row"><div class="col col--10 col--offset-1"><h2 class="sectionTitle_Ut5p">Ready to join the revolution?</h2><p class="sectionSubtitle_AZuW">Whether you're a platform provider or an advertiser, AdCP is your path to the future of advertising.</p><div class="audienceCards_Jy9D"><div class="audienceCard_fWZI"><h3>Platform Providers</h3><p class="audienceDescription_DkBw">Make your inventory accessible to every AI assistant and automation platform.</p><ul class="audienceList_msXI"><li>Enable AI-powered workflows for your inventory</li><li>Simplify integration with a standard protocol</li><li>Reach new customers through automation platforms</li></ul><div class="audienceAction_gTR6"><a href="https://docs.adcontextprotocol.org" target="_blank" rel="noopener noreferrer" class="button button--outline button--secondary button--lg">Explore the Spec</a><p class="actionSubtext_sz5i">Open source • MIT licensed</p></div></div><div class="audienceCard_fWZI"><h3>Advertisers & Agencies</h3><p class="audienceDescription_DkBw">Start using natural language to manage campaigns across all platforms.</p><ul class="audienceList_msXI"><li>Manage campaigns with natural language</li><li>Access unified analytics across platforms</li><li>Build on open standards, avoid vendor lock-in</li></ul><div class="audienceAction_gTR6"><a href="https://docs.adcontextprotocol.org" target="_blank" rel="noopener noreferrer" class="button button--primary button--lg">Start Building Today</a><p class="actionSubtext_sz5i">Documentation & guides</p></div></div></div></div></div></div></section><section class="communitySection_a2u4"><div class="container"><div class="row"><div class="col col--8 col--offset-2 text--center"><h2 class="sectionTitle_Ut5p">Join the conversation</h2><p class="communityDescription_YESH">AdCP is an open standard developed in collaboration with the advertising community. We're building this together, and your input matters.</p><div class="communityFeatures_N643"><div class="communityFeature_n6x3"><h3>Open Development</h3><p>All development happens in the open on GitHub. Watch progress, submit issues, and contribute code.</p></div><div class="communityFeature_n6x3"><h3>Working Group</h3><p>Join monthly meetings to discuss protocol evolution, implementation challenges, and future directions.</p></div><div class="communityFeature_n6x3"><h3>Implementation Support</h3><p>Get help implementing AdCP for your platform or building tools that use the protocol.</p></div></div><div class="communityActions_BVMn"><a href="https://github.com/adcontextprotocol/adcp" target="_blank" rel="noopener noreferrer" class="button button--primary button--lg margin-right--md">Star on GitHub</a><a href="https://join.slack.com/t/agenticads/shared_invite/zt-3h15gj6c0-FRTrD_y4HqmeXDKBl2TDEA" target="_blank" rel="noopener noreferrer" class="button button--outline button--secondary button--lg">Join Slack Community</a></div></div></div></div></section></main></div></div> |
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sort of annoying this is a big blob so we can't diff easily (know you're inheriting it but maybe we fix for the future?)
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Don't merge it yet. Let me review this.
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All done here, both issues addressed, PR title/summary updated to reflect full scope of changes.
Address PR feedback from @bokelley about moving reusable styles to design-system.css: - Add .hero-point, .hero-point-icon, .hero-point-text classes to design system - Replace all hardcoded hex colors with CSS custom properties - Replace hardcoded spacing values with design system variables - Keep page-specific Docusaurus overrides in index.html but use design system tokens This makes the hero point styling reusable across the site and follows the design system's "single source of truth" principle. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
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Good catch! I've addressed this by:
The page-specific Docusaurus class overrides remain in This follows the design system's "single source of truth" principle and makes these styles reusable across the site. |
Address PR feedback from @bokelley about the HTML blob making diffs difficult: - Installed js-beautify and prettier for HTML formatting - Formatted index.html with proper line breaks (354 → 705 lines) - Future changes will now show line-by-line diffs instead of entire blob changes - Added .prettierrc config for consistent formatting This is a formatting-only change with no visual or functional changes to the page. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Review FindingsI tested this PR locally and found a few issues: 1. Typo in Hero SubtitleThere's a typo in the hero subtitle text: Location: 2. New CSS Classes Not Applied to HTMLThe PR adds new reusable .hero-point { ... }
.hero-point-icon { ... }
.hero-point-text { ... }However, the HTML still uses the old Docusaurus-generated class names: <div class="point__uAb">
<div class="pointIcon_AYD6">🎯</div>
<div class="pointText_BlCe">...</div>
</div>The new design system classes are defined but never applied. Either:
3. Visual Changes Confirmed Working ✅The visual changes ARE working correctly when accessed at
Screenshots comparing PR vs live site confirm the styling differences are applied. Tested with Playwright automation comparing |
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Found two broken links on the homepage (index.html) that should be fixed:
I have a fix ready in branch |
🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Replace Docusaurus-specific class names with design system classes: - point__uAb → hero-point - pointIcon_AYD6 → hero-point-icon - pointText_BlCe → hero-point-text Removed now-unused CSS overrides from index.html since the design system classes provide the same styling and are reusable across the site. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Fix two 404 links in the features section: - /docs/media-buy/overview → /docs/media-buy - /docs/creatives/overview → /docs/creative 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Update subtitle to be more concise: - Remove 'from the ground up' - Change 'buying, selling, and transacting' to 'buying and selling' 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Update all three hero point descriptions to exactly 10 words: - Built for outcomes: Added 'actual' (9→10 words) - Built for agents: Simplified and reworded (11→10 words) - Built for everyone: Changed 'all platforms' to 'platforms' and 'blogs' to 'publisher blogs' (11→10 words) 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Change 'publisher blogs' to just 'blogs' for brevity. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Move 'Native' to the beginning for more natural reading. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Remove 'Ad Context Protocol' prefix for cleaner, more concise subtitle. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
Emphasize inclusive accessibility in the subtitle. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
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Hey Brian! Thanks for the thorough review. I've addressed all your feedback:
Also made a few copy refinements to the hero section while I was in there. The branch is updated and ready for another look! |

Summary
This PR redesigns the homepage hero section with improved visual hierarchy and addresses code maintainability issues identified in review.
Hero Section Redesign
--color-primary-900) on light blue background (--color-primary-100)Design System Improvements
.hero-point,.hero-point-icon,.hero-point-textclasses indesign-system.cssfor reuse across the siteindex.htmlbut reference design system tokensCode Maintainability
index.htmlfrom 354 lines (with massive single-line blob) to 705 properly formatted linesTest plan
Addresses Review Feedback
🤖 Generated with Claude Code