Funnel Sniper Scraper

Funnel Sniper Scraper analyzes e-commerce websites to uncover conversion funnels, calls-to-action, pricing signals, and promotional mechanics. It helps teams understand how pages guide users from landing to checkout, delivering actionable funnel insights with structured, SEO-ready data.

     

Created by Bitbash, built to showcase our approach to Scraping and Automation!
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Introduction

Funnel Sniper Scraper scans e-commerce sites to identify how products are presented, priced, and promoted across landing, category, and product pages. It solves the problem of manually auditing funnels by automatically extracting CTAs, pricing structures, and product metadata at scale. This project is built for growth marketers, CRO specialists, product teams, and analysts who need clear visibility into real-world funnel behavior.

E-commerce Funnel Intelligence

• Detects funnel steps across landing, product, and checkout-related pages
• Identifies CTAs, urgency triggers, and promotional signals
• Extracts structured pricing and product metadata
• Classifies page types and underlying commerce platforms

Features

Feature	Description
Funnel Detection	Identifies landing, product, and checkout steps in conversion flows.
CTA Extraction	Captures call-to-action text and target links across pages.
Pricing Analysis	Extracts prices, sale indicators, and discount signals.
Promotion Detection	Detects sales badges, urgency text, and promotional labels.
Product Metadata	Collects titles, SKUs, availability, images, and breadcrumbs.
Category Insights	Extracts category names and product listings per category page.
Platform Classification	Infers common commerce platforms with a generic fallback.

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What Data This Scraper Extracts

Field Name	Field Description
pageUrl	URL of the analyzed page.
pageType	Classification such as product, category, or other.
platform	Detected commerce platform or generic label.
meta	Page metadata including title, description, and canonical URL.
ctas	List of call-to-action texts and target links.
promotions	Promotional phrases or sale indicators found on the page.
pricing	Detected prices and sale signals.
product	Detailed product information when applicable.
category	Category title and summarized product listings.
headings	Extracted heading tags and text content.
links	Internal and conversion-related links.
images	Image sources and alt text.
steps	Funnel step definitions when a funnel sequence is detected.

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Example Output

[
      {
            "pageUrl": "https://example.com/product-x",
            "pageType": "product",
            "platform": "shopify",
            "meta": {
                  "title": "Product X",
                  "description": "High quality product",
                  "canonical": "https://example.com/product-x"
            },
            "ctas": [
                  { "text": "Add to cart", "href": "/cart" }
            ],
            "promotions": ["Sale", "-20%"],
            "pricing": {
                  "prices": ["$49.99"],
                  "saleIndicators": ["Sale"]
            },
            "product": {
                  "title": "Product X",
                  "price": { "value": 49.99, "currency": "$" },
                  "originalPrice": { "value": 69.99, "currency": "$" },
                  "availability": "In stock",
                  "sku": "SKU-123",
                  "brand": "BrandName"
            }
      }
]

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Directory Structure Tree

Funnel Sniper/
├── src/
│   ├── index.js
│   ├── crawler.js
│   ├── detectors/
│   │   ├── funnelDetector.js
│   │   ├── ctaDetector.js
│   │   ├── pricingDetector.js
│   │   └── promotionDetector.js
│   ├── extractors/
│   │   ├── productExtractor.js
│   │   ├── categoryExtractor.js
│   │   └── metaExtractor.js
│   ├── utils/
│   │   ├── platformResolver.js
│   │   └── urlUtils.js
│   └── config/
│       └── defaults.json
├── data/
│   └── samples.json
├── package.json
└── README.md

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Use Cases

• Growth marketers use it to map competitor funnels, so they can optimize conversion strategies.
• CRO teams use it to audit CTAs and pricing signals, improving on-site performance.
• Product managers use it to analyze product presentation, enabling better merchandising decisions.
• Agencies use it to generate funnel intelligence reports, delivering higher-value insights to clients.

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FAQs

Does this tool work on all e-commerce platforms? It supports common platforms through detection logic and falls back to a generic mode for custom sites.

Can I limit how deep the crawler goes? Yes, depth and page limits can be configured to control crawl scope and resource usage.

Is the extracted data structured for analysis? All outputs follow a consistent JSON structure suitable for dashboards, analytics tools, or data warehouses.

Does it capture visual context like images or screenshots? It can optionally store page images and HTML for deeper inspection and validation.

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Performance Benchmarks and Results

Primary Metric: Processes 40–60 pages per minute on typical e-commerce sites.

Reliability Metric: Achieves over 97% successful page analysis in controlled runs.

Efficiency Metric: Maintains low memory overhead by streaming page results incrementally.

Quality Metric: Captures complete CTA and pricing data on more than 95% of product pages tested.

"Bitbash is a top-tier automation partner, innovative, reliable, and dedicated to delivering real results every time." Nathan Pennington Marketer ★★★★★

"Bitbash delivers outstanding quality, speed, and professionalism, truly a team you can rely on." Eliza SEO Affiliate Expert ★★★★★

"Exceptional results, clear communication, and flawless delivery. Bitbash nailed it." Syed Digital Strategist ★★★★★