Universal Conversions Variable for Google Tag Manager Web Container

The Universal Conversions Variable for Google Tag Manager Web container allows you to map multiple parameters into the formats required by platform destinations (Meta, TikTok, GA4, Reddit, etc.), such as:

• product array
• value
• item count
• etc.

It currenly supports the following platforms:

• Meta Pixel/CAPI
• Google Analytics 4
• TikTok CAPI
• Twitter CAPI
• Microsoft Ads
• Klaviyo
• Snapchat
• Google Ads Offline
• Pinterest
• Rakuten
• Criteo
• Reddit

Open Source

The Universal Conversions Variable for Web GTM is developed and maintained by Stape Team under the Apache 2.0 license.