Gain Capital

Landing Page Hero Enhancement - Stock Market

evidence

Bounce rate on this landing page is high(70%) suggesting users are not seeing what they expect to see or not engaged by what they're seeing.

hypothesis

making use of the space on the right hand side of the hero image will shorten and put all the selling points in front of the user without having to scroll.
Adding an email capture form will make the call to action more prominent and will lead to more people completing live account application form

targeting

see testPlan

devices

• desktop
• table
• mobile

browsers

• chrome 45+
• firefox 45+
• IE10+

desktop 🔍

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desktop 🔍

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mobile 🔍

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mobile 🔍