FLO would like to set a roadmap for sales and marketing activities. In order for the company to make a medium-long-term plan, it is necessary to estimate the potential value that existing customers will provide to the company in the future.
FLO wants to determine a roadmap for its sales and marketing activities.
Full-stack Data Science engine: Advanced SQL feature engineering, Customer Segmentation (K-Means), and LTV Prediction using Deep Learning (TensorFlow). Includes automated AI Ethics & Bias auditing.
This project is based on the desire of an online store to segment its customers and determine its marketing strategies according to these segments.
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